Paprika

Designer: Zsolt Liber
Project Type: Student Project
School: Hungarian University of Fine Arts
Course: Graphic Design
Location: Budapest, Hungary
Packaging Contents: Paprika
Packaging Substrate / Materials: Wood, Paper
Printing Process: Handpainted

Hungary is worldwide famous from it’s unique kitchen, which wouldn’t be the same without it’s ultimate condiment: the paprika.

This university project focuses on the spice made from this delicious vegetable. The package design relies mostly on the paprika’s various textures as powder and as liquid.

As it is one of Hungary’s most traditional ingredient, the hand crafted wooden box and its powder-like texture represents it’s importance and uniqueness. The typography and the package texture are more playful – this contrast shows that although it has been used for centuries, it’s still around and there isn’t a real Hungarian meal without it.

Each box contains two packages of the main paprika types – spicy and sweet.

What’s Unique?
The project was made completely by hand and was photographed afterwards by the designer (Zsolt Liber).