Sadna Dezela

Creative Agency: Pristop
Creative Director: Dominik Bagola
Art Director: Vida Iglicar
3D Artist: Jaka Tavs
Photographer: Miha Bratina
Project Type: Produced, Commercial Work
Client: Zelene Doline
Location: Ljubljana, Slovenia
Packaging Contents: Yogurt

Sadna Dezela (translation: Fruit Land) is a premium range of yogurts which intertwines locally sourced fresh milk, fruits and Slovenian quality produced by a Slovenian brand Zelene Doline. Apple, peach and pear wrapped up in yogurt freshness and excellent taste encourage us to revive flavours our grandmothers have told us about. Yogurts contain only natural flavourings, no artificial colourings and proudly bear the “GMO-free” mark.

Team at advertising agency Pristop and some wonderful artists created a campaign to promote its launch, designed the identity, packaging and promotional materials.

What’s Unique?
Beautiful combination of black and gold colours that visually attract the eye and capture the premium quality of the product. A combination of matte effect of the packaging with glossy details on the name and photos of fruits.