3 Arroyos

Creative Agency: Tridimage
Project Type: Produced, Commercial Work
Client: 3 Arroyos
Location: Argentina
Packaging Contents: Cereals, oat, cereal bars
Packaging Substrate / Materials: Cardboard, flexible
Printing Process: Offset, flexography

3 Arroyos is one of the biggest cereal producers in Argentina. They are in every supermarket of the country. However, their packaging identity was not consistent along the whole range of products. The brand looked weak and in most of the SKUs their logo was barely visible.

Our mission was to create a bold identity with a correct balance between constants and variable graphic elements.

We revitalized the identity of 3 arroyos with an air of nature. The new packaging architecture gains findability and shoppability.

The evolution of the graphic system and the mouthwatering photographs increase the perceived quality, transforming consumers into fans.