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Diageo’s Artist Series 2017 - Johnnie Walker Aged 18 Years



Manufacturer: MW Luxury Packaging
Creative Agency: LOVE
Photography: Alex Bibby
Project Type: Produced, Commercial Work
Client: Diageo
Location: Global

This medium-bodied blended Scotch whisky is a staple of the Johnnie Walker range. It’s a blend that brings notes of citrus and almond to the tongue, finishing with just a hint of smoke.

As part of Diageo’s Artist Series for 2017, MW manufactured the pack for this coveted whisky. Designed by renowned street artist Tristan Eaton, the pack offers a modern, vibrant twist on the classic Johnnie Walker aesthetic.

The box was constructed using high quality rigid board and wrapped in premium pearlised paper stock with a subtle shimmer finish. A rigid front flap folds open to reveal the pearlescent, colour-matched fitment holding the bottle of whisky and two tumblers.

The design – which reimagines the iconic Johnnie Walker Striding Man as a collage of vintage images in silver and gold hues – sprawls across the front of the box, continuing onto the inner flap. “I have used ornate art deco patterns in my work to reflect Jim Beveridge’s incredible craft,” explains designer Eaton, “And a stag standing proud to symbolise the proud Scottish heritage of Johnnie Walker.”

Carefully placed gold foiling subtly highlights key areas of the design, and gives a sleek, textural finish to the branding elements. The finishing touch is a block of text on the inner flap, detailing this fine whisky’s tasting notes.







1 comment: Diageo’s Artist Series 2017 - Johnnie Walker Aged 18 Years

  1. Not sure about the stag up front - look a little Glenfiddich

    ReplyDelete

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