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Far Reaches Gin



Designer: Chris Moore
Project Type: Produced, Commercial Work
Client: Far Reaches Gin
Location: Cape Town, South Africa
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen Printing, Neck Tag

DESIGN NOTES:
In August 2016, owner Andrew Whiting and I started our journey together to create the Far Reaches Gin brand, the packaging being the end goal. The inspiration of the gin is based on the exotic and wonderful lands the botanicals used to create the gin are found, and the journeys made to discover them.

Far reaches' unique recipe incorporates thirteen botanicals sourced from across the world. The hand-drawn botanical map on our bottles details the five key botanicals in our gin - each from the far reaches of a different continent.

To tell this story I illustrated a complex map of the world created out of each botanical shape, and placed them in the respective continent they are from. Together Andrew and myself wanted to silkscreen directly onto the bottle and in order to archive this we had to do a quadruple printing process as we needed to print the detailed map twice so it would be visible from both sides. By printing onto the bottle it creates the effect of the map looking like moving water and the whole pack could be explored from any angle, just like explores traveling the globe in search fro new lands and discoveries.

BRAND STORY:
Far reaches is a fresh, zesty, citrus expression of the classic London dry gin. Distilled in London in small batches using the finest exotic botanicals from remote corners of the world, far reaches is a distinctive and well-balanced dry gin that is perfect for a G&T, a cocktail or for sipping on its own.



What's Unique?
I used the transparency of the bottle as well as the viscosity of the liquid to our advantage with Far Reaches.

The design is visible 360 degrees around the bottle, in order to achieve this we had print the map design twice and thus ending up with a quadruple screen print.

The printers really pushed it in terms of registration, as the map is super intricate but they nailed it! As the design is seen through the bottle the gin adds a really cool effect to all the design details as it almost looks like its moving like the ocean.






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