Fish

Creative Agency: Yang Ya Lu
Project Type: Student Project
School: Taiwan University of Science and Technology
Course: package
Location: Taipei, Taiwan
Packaging Contents: Fish Pellets
Packaging Substrate / Materials: Cement

Design motivation
Most fishes on the market have a single form of packaging that can not be reused, with the hope of giving uniqueness and value to the fish feed package, Yang Ya Lu designed this fish feed packaging during her universtiy’s packaging course.

Design concept
In the aquarium market, the use of cement and acrylic materials, showing the clarity of water and rocks in the water, hoping to change the traditional form of disposable feed, so that the fish feed can not only be used repeatedly but can also be a decoration at home.

Interaction concept
While feeding the fish, users can interact with the packaging. Every time the packaging is used, the feed of fish decreases and the coral in the pot gradually shows up, there is a small surprise with every usage.