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FYSIKO. teleia + gala! (Natural Milk. Period!)



Designer: Sophia Georgopoulou | Design
Brand Name & Copy: Nikos Vlachogiannis
Photography: Ampoo
Project Type: Produced, Commercial Work
Client: Avramides Family
Location: Athens, Greece
Packaging Contents: Milk
Packaging Substrate / Materials: Glass bottle, plastic, label

The Objective
Avramides Family asked us to brand and design their new Fresh Daily Milk series. The new products’ design and naming should communicate Avramides Family history and heritage in the dairy field that begun back in 1974 (in Νοrthern Greece) along with the naturalness of their milk products.

Creative Concept
Avramides’ Family long history in milk production is in disputable in terms of experience, know-how and of course their concern in delivering premium quality milk. Our main focus was to highlight their absolute commitment in quality and naturalness and to do that we decided to create a statement instead of a brand name, a proposal that was happily embraced by our client. The phrase “Natural Milk. Pediod” is now the new Dairy Milk brand of Avramides Family that comes in Cow, Sheep and Goat milk.

The design
Our decision to focus in highlighting the naturalness, simplicity and purity of the new products was our main objective when we started exploring the packaging design and logo of the new series. Our inspiration came from Henri Matisse’s cut outs in terms of shape and composition as we decided to give a light and fresh approach to the whole project. For the logotype we chose to work with a vintage typeface and added a twist of nature by transforming the letter “F” to a leave in order to visualize the freshness of the milk and to emphasize on the historicity of Avramides Family. The animals that produce the milk along with some naturalistic motifs were designed in a way that the consumer receives a feeling of purity and calmness. Color wise the choice of blue, green, orange and purple shades aimed to intensify the impression of a fresh, cool product.







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