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Johnnie Walker Green Label - Diageo’s Artist Series 2017



Manufacturer: MW Luxury Packaging
Creative Agency: LOVE
Photography: Alex Bibby
Project Type: Produced, Commercial Work
Client: Diageo
Location: Global

Only returned to the Colours Range in 2016, Johnnie Walker Green Label is a blended whisky with an enthralling depth of flavour. Aged for 15 years, this premium drink is a blend of four mature malt whiskies, and evokes flavours of cut grass, wood smoke, vanilla, and fresh fruit.

The pack for this special whisky was designed by street artist Tristan Eaton and manufactured by MW. One of four MW packs for Diageo’s 2017 Artist Series, it was constructed in the same format as the packs for the 18-Year-Old and the Gold Label Reserve.

High quality rigid board was used to construct the pack, and premium pearlescent paper stock wraps both the outer flap and the inner box. Inside, the bottle of whisky and two tumblers are held in a colour-matched inner fitment.

Eaton’s striking illustration was inspired by a number of things, but in particular the landscapes and people of Scotland: “I wanted to play with the different palettes and textures of green for this design. The visuals incorporate mystical elements like the northern lights and the flora and wildlife found in Scotland.”

To heighten the visual power of the pack, flashes of green and gold foil detailing were used – the most notable example being the textured “Green Label” branding at the top of the pack.







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