Showing Posts With:

Joy Miami


Designer: Carlos Teles
Project Type: Produced, Commercial Work
Client: Joy Miami
Location: São Paulo, Brazil
Packaging Contents: Fast food

Context:
Joy Miami is fast food restaurant based in countryside of São Paulo. After a good trip in Miami - back to Brazil - the client was delighted by the beauties of the most latin city in the United States, and decided create a new fast food company totally inspired by Miami. How to create a imersive visual identity for a fast food with influences of Miami on Brazil?

Idea:
The main idea was combine the tropical and sensual influences of Miami in a single visual universe. So, some references of how the city works their comunication was the big deal for this project - hot colors of the sunny days of Miami, mixing with the pink and blue of the nights. This idea is reflected in all identity including the logo, that is inspired by the neon signs of the city. The result is a colorful visual identity, which conveys the happiness and good life of Miami.







0 comments : Joy Miami

Post a Comment

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.