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Ken Ray Gimmicky Open Door Gift


Creative Agency: Ken Ray Communications
Art Director: Jerry Sioh
Project Type: Concept
Location: Malaysia, Penang
Packaging Contents: Mini paper weight with light bulbs
Packaging Substrate / Materials: Cardboard, paper, acrylic
Printing Process: Offset, silkscreen & laser cut

Ken Ray Gimmicky Open Door Gift - Direct mailer attached with mini paper weight with light bulbs.

Self branding project done for Ken Ray Communication, an advertising agency from Penang, Malaysia. Our strategy is to send out a gimmicky direct mailer to the potential client and to catch their attention or interest on our business. Gimmick? Of cause the miniature paper weight attached with light bulbs, each light bulb reflects the difference of advertising strategy and platform.

Typography driven and matte black colour box with just a sentence of wording perfectly carry out the mysterious feeling that waiting for receiver to discover. Inner sleeve which is the semi transparent material with text also serves as the protection for the acrylic paper weight and light bulb from the scratches.

Additional simple brochure explained all the difference advertising strategy and platform that can be done by Ken Ray Communications.



What's Unique?
Concept & advertising strategy - Gimmicky miniature acrylic paper weight with light bulb.






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