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Strike Brewing Co. | Rebranding (Concept)


Designer: Andrea Mastroluca
Project Type: Concept
Location: Roma, Italy
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Background
Strike Brewing Co. is an independent american craft brewery, founded in 2008 in California by a former Minor League Ball player, a pitcher for Stanford, Red Sox, and the Portland Sea Dogs. A few months ago they decided to go for a rebranding, unluckily they declined such a radical approach and opted for a more soft refresh of the labels design, so unfortunately this project will probably never come to life.

Concept & Design
Inspired by the shapes of the baseball field, the new logo and the new layout system creates a strong identity, recognizable and easily extensible. Palette, shapes and custom vintage typography are clearly inspired by baseball designs of the Golden Age of Baseball, creating a nostalgic but contemporary, clean and stylish brand for all Baseball enthusiasts.







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