Creative Agency: Emrich Office
Project Type: Produced, Commercial Work
Packaging Content: Rum
Location: USA

Rum naturally brings to mind imagery of the tropics and sea-going folk; however, CopperMuse Rum is more refined and sophisticated than its tattooed, black-bearded counterparts. Instead, we focused on deco-inspired patterns and rich colors. Subtly, this solution still evokes a tropical atmosphere of waves, sunny days, and hot nights.