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Top Packaging Projects of 2017


As we ring in the new year, I would like to take this opportunity to say thank you. We value and appreciate all our readers, it is you who made what what we are today. 2017 is a huge year for Packaging of the World, with the suggestions we received, we have a successfully refreshed our branding and also added lots of new navigational features like multiple tag filters and load more button.

We received a record breaking 8,838 package design submissions. (That's close to 30 submissions per day!) It is always fascinating to see the diversity in design and what kind of design themes were trending. Here we present to you the best packaging projects of 2017 in no particular order.



SAIKAI packaging design by Mid Sweden University students (Maja Ahlund, Alma Lindström, Hanna Simu and Emma Waleij)

In the Graphic packaging project course at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese senbei cookies and green tea on a Swedish market. ​We created the brand SAIKAI, which stands for "until next time".

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Kuber sausage packaging design by Bunker Media

The specialists of the communication group "BunkerMedia" have created Kuber, a new brand of a pork sausage - they developed the name and the packaging design. This is an ideal sausage for sandwiches: when you cut it, you get square pieces, having the same shape as toasts.

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PizzaHut Delivery - HandCrafted Life Stories box #design by Ogilvy & Mather Malaysia

We believe that Pizza Hut Delivery is part of people’s lives, meaning there’s a story behind every pizza box. To reveal the stories behind Pizza Hut Delivery orders, we crafted a series of insightful thematic posters that were drawn and cut by hand using real Pizza Hut boxes.The Four posters depict situations familiar with everyone, but particularly relatable to the target market of young adults, whether it was being trapped in a hell of work deadlines, turning into a hungry monster, not able to leave the couch or being faced with spiralling bottomless hole of hunger.Use of the Pizza Hut boxes was compelling, quirky and visually arresting, but also brand –and product – relevant, as the promotional poster was actually made of the same material as the product packaging.

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Carlsberg Limited Edition København Collection packaging design by Taxi Studio

Borrowing from the beautiful simplicity of Danish design, each pack in the København Collection embodies an abstract interpretation of Carlsberg’s most iconic ingredients: barley, the mighty hop and Carlsberg’s legendary brewers’ yeast. The packs will be available to buy until September 2017 in most major food and drink outlets.

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SimpleFood #packaging #design #concept by Wunderbar

We all live in the world of brands. You know, "added value", "self identification" and stuff like that. But what really matters is what is inside the product. So why don't we talk about it in the first place? What if we create an inside out package design by moving ingredients of the product from the back to the front? If so – how can we make such identity more informative and recognizable at the same time?

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Really clever McDonald’s Bag Tray packaging design by DDB Budapest

McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray. With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.

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Tea that cools you down! - packaging design by Deng Xiongbo

In China, when people eat too much fired food or hotpot, it’s very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

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Literally Packed Like Sardines! Packaging design concept by Brandiziac

The idea for this package originated from the Russian idiom “Packed like herrings in a barrel”, which is comparable to the English idiom “Packed like sardines”. This idiom is applied to spaces excessively crowded with people, having the same meaning both in Russian-speaking countries and in countries where English is native. Typically, it refers to the public transport, and that is why we chose the shape of a can, which resembles the shape of a bus.

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SLOW beverage packaging design by OPUS B

“Slow” is a concept for a calming, anti-energy drink whose package inspires a new ritual for consumption. Not only will the drink itself calm us down, but the package will encourage us to take a moment for ourselves. The slim-neck bottle design allows for slow dispensation into a cup, so you can stop, take a deep breath, and explore the manifesto of slow.

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Laudum wine packaging design by Lavernia & Cienfuegos

LAUDUM is the genitive plural of Laus, the Latin word meaning praise, glory, fame. For such a classic, Latin name, with strong Roman overtones, we have designed this bottle with references to columns of the Lonic or Corinthian period with characteristics from ancient Roman temple architecture. The relationship between viticulture and the temple is age-old. The column is part of the temple, it rises towards the sky, it is history and art, as is wine.

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Pchak dried fruits & nuts packaging design by Backbone Branding

Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.

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Peranakan Hipwrap Sarong packaging design by Zilin Yee

Baba&Nyonya Heritage Museum located in Melacca, a world heritage UNESCO site is a combination of three terrace lots that were acquired in 1861.Four generations live in the house before it was opened as a museum in 1985.The museum is name derived from the term Baba, an honorific manner of addressing a straits-born gentleman and Nyonya which addresses a Straits-born lady.

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Rainy Seasons | Herbs & Vegetables packaging design #concept by Pavla Chuykina

Increased rainfall has positive impact on crop production and you know what they say "low fly the swallows, rain to follow." If you see the swallows, take this umbrella with you.

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MARVEL x THEFACESHOP packaging design

In celebration of the release of marvel comics’ new blockbuster ‘SPIDER-MAN : HOMECOMING’ in 2017, and in keeping with the girl crush trend of K-BEAUTY, THE FACE SHOP announces THE MARVEL COMICS X THE FACE SHOP collaboration, available in limited edition.

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Roll on Christmas with Buddy Creative's seasonal wine bottle

For this year's seasonal bottle of mulled wine we wanted to spread some creative cheer and give our clients and friends the opportunity to print their own festive, mulled wine inspired, wrapping paper.

We commissioned illustrator Kate Forrester to create a repeat pattern featuring elements of the traditional winter drink. This was then laser engraved into rubber and seamlessly wrapped around each bottle, giving the ‘label' a highly tactile feel and the bottle a secondary festive use.

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UMBRO Medusae Boot Launch packaging design by LOVE X TJ Nicklin Illustration

A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new Medusae boot from Umbro. We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.

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B-ing Flower Drink packaging design concept by Prompt Design

The ‘B-ing’ bottle package is designed so that shrink film wrap (which is double-side printed) when being torn along the dotted marks around the bottle top will show a blooming flower appearance with petals.

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Food of Imagination #packaging #design by SOLL

Food of Imagination is a Moscow cafe with products for takeaway. Every food item here is an alternation of healthy and dainty ingredients. Literally.

This format aims at attracting young and active audience that is open to healthful lifestyle. These people, regardless of their age, already have some achievements and strive to keep up with their social status. For example, through looking good.

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Garrett Popcorn Shops Cones packaging design concept by Jennifer Mulvihil

The Garrett Popcorn Shops packaging and brand refresh was designed to be Instagram worthy. Along with a color and logo update, the polygonal cone shaped packaging aims to be festive and unique with gold interiors. Garrett Popcorn Shops caters to many corporate and wedding events and the idea was to have packaging that stood out on the table/shelves and got people talking.

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What if Lipton produce cigarettes instead of tea? Check out these unexpected products by Ilia Kalimulin

We created a series of images representing entirely unexpected products by popular brands. What if Lipton made cigarettes or Google made ring games? Let's imagine how would it look like.

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Before & After - Mills of Saint George packaging design by Mousegraphics

Faithful to our approach of an "honest" design we moved away from the existing packaging approach and started by designing a new logo that references the name of the brand with deliberate economy of means and simple outline. We were inspired for our packaging concept by a phrase used for the most popular type of flour which is taged as "suitable for all uses", and our client's control process known as "experimental bakery".

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Fast&Fresco Take-away packaging design by Auge Design

Fast & Fresco is a young brand operating in the vegetable market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients.

Besides Classic, Premium and Wellness range, Fast & Fresco produces a single-dose take away pack with an innovative cluster system that allows to hold the container without burning. For this range of products the goal was to make something that stands out but always fitting with the whole Fast & Fresco family.

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Viupax Innovative #Sustainable ShoeBox packaging design concept by Matadog Design

After two years of designing, researching and testing, Andreas Kioroglou, founder of the award winning design studio MATADOG DESIGN has developed the ultimate sustainability shoe packaging solution, as it incorporates a number of innovative features.

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Celebri-Tea packaging design by Gordost

The unique traditions of tea drinking were born in England. For several centuries the English have been fond of tea, making it a habit to have their favorite drink up to three times a day. The famous 5 o'clock tea is not only a tribute to this tradition, but also a way to take a break from work, take your mind off the worries, and spend time with friends and family. In England, tea has become a truly national drink, that’s why the English theme in the concept of the tea package design looks absolutely organic.

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Geniled Bright Led Bulbs packaging design by Evgeniy Pelin

Geniled — is a young and ambitious company from Yekaterinburg (Russia), which develops and produces high-quality LED lamps for personal and enterprise usage. During the development process, we realized that the inverted bulb looks like a pear. This was the main idea of the package — to show all the products in a variety of a fruits. It's the metaphor that LED lamps are more environmentally friendly than conventional.

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Super Meat packaging design by Yulia Trunov

The project is a branding of "Super Meat" company, which is currently developing cultured meat from animal stem cells. During the preparation process, a stem cell is taken once from each animal in a way that does not harm the animal itself. Thus, the meat remains identical in taste and does not require animal slaughter. In few years from now cultured meat will take its place on the market and change the meat industry forever. The public's views are contradictory - many support a process that will free the animals from their suffering without causing a change in our way of life. On the other hand, many argue that the cultured meat is "too strange" and "not real meat".

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Air Jordan Triangle Shoebox concept packaging by Tomislav Zvonaric

Is this the future of Air Jordan shoeboxes? This gorgeous shoebox has our eyes completely captivated and it comes in multiple colors and patterns. Tomislav Zvonaric designed this awesome new concept of triangular aluminum packaging for shoes and it can also stack up pretty neat.

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Bamboo Juice packaging design concept by Marcel Sheishenov

Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.

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Light bulb Drop Proof packaging concept by Shaunak Patel

Basically, the brief is to address the problem of damaging the filament or glass when someone accidentally drops it while it is still inside the packaging. Ergonomically, it was settled that 5ft is a good height to test for since most shelves for keeping small products in stores are at a height of 5ft.

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Olo cafe packaging & branding by Steve Solodkov

This amazing cafe branding has our eyes completely captivated. Using the letters "OLO", Stepan Solodkov created an amazing set of emotions adding value to the brand. Olo is an easy and fun way you can enjoy your food and fruit juices.

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Absolut Vodka Dias De Los Muertos gift pack #design by Sunny at Sea

Absolut Vodka is one of the world’s most prominent spirit brands. Through generations they’ve challenged the world’s understanding of art and design. Our task was to create a gift pack for the Mexican holiday Dias de Los Muertos to raise the perceived value of the product.

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Beekeeper honey packaging by Busy Bee

“Beekeeper” is a unique thyme honey produced by the company “Ergastiri Meliou” with an eye-catching packaging design made of wood, acrylic paint and white tulle. This innovative packaging was designed to be exhibited at the 5th "Oh, it's so souvenir to me!". An exhibition which presents contemporary touristic souvenirs designed by modern Greek designers.

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Guo Cui Wu Du Liquor packaging design by Lingyun Creative

Keeping Chinese traditional medical theories in mind, five traditional Chinese medicines are used in its fermentation. We want our liquors to impart a simple, oriental charm and make people feel better, just like what traditional Chinese medicine represents in China. Crafted with a deep ocean blue bottle and accented in light-colored wood, the presentation like the liquor inside, promises a natural, tranquil feeling.

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Help Remedies Paper packaging design by Phillip Nessen

After Help Remedies’ national rollout it became clear that their paper pulp and plastic clamshell case was a nightmare to merchandise on a large scale (like really bad). Help's product engineer Dale Trigger and I were tasked with creating a new all paper pack that kept the feel of the original pack but could be displayed neatly on pegs. We took the opportunity to move away from the generic and feature the friendly, graphic imagery we had been using regularly. Help was sold soon after, so these sadly never went into large-scale production.

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Plastic Water Bottle with up-cycling messages - packaging design by Happy mcgarrybowen

Chai Point constantly endeavours to be an eco-friendly brand. From cardboard flasks for hot teas to glass bottles for iced teas, they try their best to keep plastic usage to minimum. As they expanded their beverage range, water entered their portfolio. However, the most practical method to package water is in plastic bottles. Given the constraint of the material, Happy was tasked with finding an environmentally forward idea for the plastic water bottle.

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Zara Kids Fragrance packaging design by Lavernia & Cienfuegos

ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character changes with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.

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Easy-Mixers cocktail premix packaging design by TSMGO The Show Must Go On

TSMGO’s involvement has achieved in transferring this philosophy to a brand identity and a brand strategy, allowing Easy-Mixers to exploit its full potential. Easy-Mixers is an approving nod at the origins of the cocktail, a way to revisit a love for classic cocktail.

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Whistle Blower Tea Co. packaging design by Black Squid Design

As a growing company in a saturated market, Whistle Blower Tea Co. wanted stand out as the premium tea, with a brand that represented their philosophy of honesty, quality and sustainability. To achieve this the brand had to be repositioned, starting with a more contemporary logo and retail packaging, to share a clearer more targeted message.

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Sweet Virtues chocolate truffles packaging design by IWANT Design

Sweet Virtues is an innovative, forward thinking, health-conscious lifestyle start-up. We have worked with them from their inception, developing branding, packaging, marketing, website and helping to bring their product to market. Since their launch in early 2015 they have won a number of awards including the 'Virgin Foodpreneur' award.

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Babushka pickles packaging in doypack - design concept by Wunderbar

Everybody loves pickles. And nobody does better pickles than your granny. Because she knows the secret ingredient – love. The only problem is that usually she packs her "love" in very inconvenient huge and heavy glass jars. Meet Babushka with the new look at pickles packaging! Babushka is an easy but also very familiar way you can enjoy pickled tomatoes and cucumbers. Babushka – where tradions meet the future.

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Coca-Cola (ACN) Special Edition Bottles design by FP7

Coca-Cola has always been the official sponsor of the Egyptian fans. In this football-mad nation. the national pastime has long been more than just a sport. This nation lives for football, however fans doesn't own their national team’s jersey.

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Adda Container Shoe Box packaging design by Prompt Design

To communicate with modern teen community is a big challenge because of his own society, lifestyle, thoughts and preferences. This leads to a design of ADDA container shoe box. The ADDA container shoe box design is inspired by the transportation of raw material into the factory and our products to the customers. The design around the shoebox labeled with ADDA name looks robust and is a box-shaped drawer.

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Molecola 906090 packaging design by Curve Studio

The aim of the project was to create an iconic bottle for Molecola, a 100% Italian cola. Curve Studio has decided to take some inspiration from the Italian’s style: fashion, elegance, cinema actresses such as Sofia Loren. The final result is a bottle with sexy and sinuous shapes. The finish of the glass Is a clear reference to fabric texture. The details make the difference, as in fashion.

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What do Eve, Isaac Newton and Steve Jobs have in common? - Apple packaging design by Tiger Pan

Eve ate the forbidden fruit and committed the original sin in the Bible, Isaac Newton discovered the law of gravitation when an apple fell onto his head and Steve Job is the brain behind Apple’s iPod, iTunes, iPhone and iPad changed the entire world.

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3 Rios (3 Rivers) wine packaging design by Moço - Wine Branding

3 Rios (3 Rivers) is a wine born in the Minho - northern region of Portugal from Vinho Verde DOC. This wine was inspired by three rivers and created with the most influent vine varieties from each of these area. The Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river. The label "invites" the consumer to discover the rivers using a detachable, looking for an interplay between the consumer and the wine history.

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Captivating pop up proposal Ring Case #design by Andrew Zo

Hudson is a compact ring case that is roughly the size of a matchbox. It fits easily in the pocket and incorporates a beautiful pop-up effect making it perfect for proposals and special occasions. After having received a lot of interest from businesses with the Clifton Engagement Ring Case, Andrew slowly began working on a new design in 2015 hoping to provide businesses with an alternative. Designed for easy production, Hudson is shaped more like a traditional ring box with a slim profile of 2.5cm. It accommodates various ring sizes and is available in leather and a variety of finishes.

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On The Go Cocktails packaging design by PB Creative Ltd

Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine The Grocer asked brand-design agency PB Creative to rethink the world of ready-to-drink (RTD) cocktails. Here’s what happened when its team of innovators got muddling…

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Keogh's Premium Crisps #packaging design by Brandpoint

Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic.

The aim of the redesign was to communicate the Keogh’s unique proposition of handcooked crisps ‘Grown with love in Ireland’ on their family farm. This involved creating an entire suite of brand assets, from photography and illustration to an in-depth brand book piece, which have become the foundations of the new brand identity.

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Royal Salute Festive packaging design by Ginger Monkey

Tom Lane developed this limited edition festive pack design for Royal Salute with the team at Pernod Ricard. The idea derived from ‘The Field of the Cloth of Gold’, a 1520 meeting between the kings of England and France. Taking inspiration from the awnings and fabrics of the occasion.

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Do you mind a Dracula's teeth inside your vodka? Too Much Blood packaging design by Zapata.pro

Vodka with caramel raspberry tribute to Christopher Lee, one of the most influential actors in horror movies. Inside the bottle floats a characteristic Dracula's teeth. The label is stamped in the form of dracula teeth that fits with the facing of the product. Its presentation in Halloween 2017 would be supported with wellcome-pack and led lights that make of this bottle a spectacular product.

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SoulSpice packaging design by studiograu

Studio Grau created the brand design of SoulSpice. A new spice brand, that is good through and through. They not only pay their farmers fair prices but invest 50% of their profits back into social projects and the growing area. This way they can offer the highest quality of the spices and live sustainability. Together with their farmers they strive to cultivate original varieties to ensure the best taste and biodiversity. All the spices are imported in the whole and ground just before packaging.

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Bow Lock Brewery packaging design by DUSK

DUSK was lucky enough to be asked to develop this series of beer can designs for new London based Bow Lock Brewery. Punchy and vibrant patterned labels to reflect the same nature of these tasty beers!

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Mrs. Wormwood gin #packaging design by Chad Michael Studio

A secret gin recipe taken to the grave that now, years later, has been mysteriously resurrected for all to enjoy. Bottled and distilled by Wormwood & Sons.

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Chocolocuras truffles packaging design by Supperstudio

The characters of Cuqui Cookies, Dark shark, Orange look .... and the rest of this chocolate truffles family, can change their heads and their bodies to create new ones and drive us crazy. The color and the naming of each product transmit notoriety and presence at the point of sale to the brand. Chocolocuras is impulsive, and fun.

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The Life Laundry – Luxury Washing Detergent packaging design by Anthem

The category of detergents is driven by scientific innovations, performance and cleaning power, but our clothes don’t get dirty that much anymore, our kids don’t play outside and we wash garments after a single wear. Our clothes need to be cared for instead of being repeatedly treated with chemicals in the regular wash.

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1 comment: Top Packaging Projects of 2017

  1. Very nice collection. Congrats to all the designers who summited there work.

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