Drink! – the “Help Remedies” for beer

Designer: Max Berney
Project Type: Concept
Location: New York, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium cans

Craft beer is booming! People are walking right past the cases of light beer at the grocery store and making their own 6 packs from exciting craft beers.

The problem is that craft beer branding currently focuses on differentiating their brand versus helping these novice beer lovers find the right beer for them.

Why are there no beer manufacturers going back to the basics like Help Remedies did in the busy consumer healthcare product aisles? The time is now for beer to have a clear job to be done and simple communication.