Hopfest Craft Beer

Designer: Marek Jagusiak
Project Type: Concept
Location: Katowice, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, paper, steel, plastic
Printing Process: Screen print, foil stamping

Hopfest displays a traditional approach to a beer label design. To not to become too conventional though, there are few tongue-in-cheek elements in it. The shape of the bottle is quite unique so hopefully, the overall appearance presents itself like a fusion of old and new.

This project is my personal tribute to Arts and Crafts Movement, the glory days of artisans who used to seamlessly merged usability and aesthetics together. Working on it was like having a detox after spending some time in digital and social media, creating stuff I am not particular proud of.

Technically, Hopfest comprises of 4 styles of craft beer. The challenge I had in my mind, was executing a line of packaging for a high end product with a minimum resources in materials. The graphic design was supposed to be a primary mean of “selling the product”.

The project scope: structural design of the bottle, branding ,custom lettering, labels graphic design, 3D modeling and rendering.

What’s Unique?
The shape of the bottle, especially the lower part of it, which is tapering toward the bottom, makes this design unique. Additionally, this feature makes the bottle sits in your hand really well, because you can support its weight with a little finger. From a retailer perspective, it might be notable, that this bottle would be probably the tallest among other 400 ml. beer bottles.