JingWei Orchard

Creative Agency: Xian Gao Peng
Project Type: Produced, Commercial Work
Location: Xi`an, China
Packaging Contents: Juice
Packaging Substrate / Materials: Glass bottle

JingWei orchard is a series of Happy moments (brand). It contains two kinds of products – orange beverage and plum flavored beverage. We are responsible for its concept creation, selling point extraction, product naming, and package design. Through research and analysis, its products are mainly aimed at the Shaanxi market in China.

Rhe name of the product is to represent the Jingwei River in Shaanxi as the initial concept, we selected two Qinling Mountains four specialty animal as visual symbols (monkey and Ibis) and closing distance between the consumer group and the product.

There are obvious visual differences with similar products in the market and it lays a good foundation for the promotion of the product and the exposure of the brand.