Creative Agency: Hula Estudio
Project Type: Produced, Commercial Work
Client: Sargs
Location: Logroño, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset

‘Sargs IPA’ is a craft beer, Indian Pale Ale style, made with love and taking care of every detail. The result is a fruity beer, with strong hops aromas and very easy to drink and enjoy.

This amount of aromas led us to think on a beer jungle, stimulating, an idyllic place to lose yourself if you are a beer lover.

We decided to make an illustration in which, as happens with craft beer, the creation process had a great role: Work with your hands, take care of the details and enjoy your work.

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