Patacão – Vinho Verde

Creative Agency: A.Cruz Design Studio
Graphic Designer: António Cruz
Project Type: Produced, Commercial Work
Client: Casa das Margens
Location: Porto, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Cork, Cardboard box

We were invited to draw a small label for a farm producing a small edition of wine. We quickly realized that it was a different customer who produced an exceptional wine with a quality with a not very usual rigor.

The caste used in the production of the wine is typical of this small sub-region of the Douro (Baião) that could have disappeared if not for the insistence of some producers. So, we quickly proposed a different approach.

We proposed a new name for the wine and presented a label concept that was quite different from what the customer initially intended. We designed a younger but also more affirmative label, which meets the characteristics of this wine caste.

We draw, in addition to the label, all the graphic elements of this wine: label, boxes, corks and all elements of wine promotion.

What’s Unique?
The reading of the wine mark is very affirmative and stands out clearly in a set of other brands