Artisan Beer Luzuriaga

Creative Agency: Estudio 32
Illustrator: Juan Pablo Martinez
Project Type: Produced, Commercial Work
Client: Cervecería Luzuriaga
Location: Mendoza, Argentina
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital Printing

Toribio de Luzuriaga y Mejía was a Peruvian-Argentine military man who participated in the Independence war of Argentina and Peru. That is why his name appears in many streets of Argentina. And precisely in that street, in an the heart of a block in Mendoza, a small family undertook a dream. First came home, then work, then family and finally a hobby that grew to become a life project. Here is a small tribute to that character.

Being directed to a young audience, the communication strategy was based on giving a humorous twist to that historical figure. Each type of beer is represented by different hairstyle looks on Don Luzuriaga. A young and fresh image, with an artisanal touch for this small batch draft beer.