CliniCloud

Creative Direction: Elmarvcn Zyl
Sleeve Die Design, Sleeve interior Layout, Product Rendering, Protoyping: Alex Darkovski
Illustration, Image Retouching, Print Preparation, File Management: Holly Chen
Packaging Content: Electronics
Location: Australia

The online packaging range was designed around two of the brand’s core principles honesty and clarity. The coloured silhouettes reflect the product inside, as a simple and honest indication of the box’s contents on the back of the boxes, clear typography present information without complication or distraction.

For CliniCloud ‘s retail packaging a sleeve is attached over the existing online packaging. A clear hierarchy is established using the brand design tools: golden ratio,pathways, framing and colour (mentioned in the ‘CliniCloud Brand Update’ project), which guide the viewer and provide clear and easy to absorb information to reinforce the retail sale.