Guild: Recreation

Design: Pauline Capote, Daniel Young, Jiaxin Xie, Vern Liu, Rose Her, Paul Lubianker
Project Type: Student Project
School: Academy of Art University
Course: Packaging 4
Tutor: Thomas McNulty
Location: San Francisco, USA
Packaging Contents: Toys
Packaging Substrate / Materials: Illustration Board, Luster Paper, Matte Paper
Printing Process: Ink Jet Printing

OBJECTIVE
In a group of six, create a unique theme for a retail store located in a location that will be acquired by a parent company. The retail store should have a specific theme that carries on throughout various sub-brands. The established style of each sub-brand must relate back to the aesthetic of the store. The style must then be applied to a wide range of the products’ packaging which then vary between extra small and extra large items. The team must collaborate to come up with a cohesive style.

APPROACH
The theme of the store was handmade goods created by the locals of Portland, Oregon. After doing a thorough amount of research on handmade goods, it was determined that items sold by stores that provide such products are often meant as gifts. The different sub-brands included were entertainment, personal care, food and drink, home and decor, and apparel. My primary focus in the group was the entertainment line. It’s designed for toddlers, teens, and adults. Each line has a renaissance theme to represent handmade goods and the idea of a community working together.

What’s Unique?
Since the objective was to have handmade goods, the idea was that the products themselves are unique and one of a kind. To accompany that, the packaging needed to be strong and feel special. The renaissance theme is what really sets the line of goods apart.