Atlas Apothecary

Design: Claire Hartley
Project Type: Produced, Commercial Work
Client: Atlas Apothecary
Photographer: Tara Liondaris
Stylist: Becky Creed
Location: London, UK
Packaging Contents: Skincare
Packaging Substrate / Materials: Glass
Printing Process: Digital printing

Atlas Apothecary is a range of skincare products with fragrances inspired from around the world. Drawing inspiration from the awesome sights, wholesome scents and ample flavours of nature, the collection of 100% natural products are all about nurturing, right from the roots.

From middle-eastern spices to hearty countryside herbs, the bespoke blends required a beautifully unique brand image to match.

Using nothing but natural ingredients, the Atlas Apothecary collection is lovingly handmade in the UK. Offering a mix of scrubs, washes, oils and balms to calm skin ailments and nourish healthy skin. An all-round authentic experience is further enhanced by the addition of a simple reusable cotton pouch, perfect for protecting each piece.

As the collection takes you from an evening stroll through a Tuscan ‘Valley’ to the fresh daybreak dew of the ‘Bay’ – each fragrance transports you in an instant.

From a tranquil amethyst ‘Meadow’ to the sensual ruby ‘Kasbah’ – each series within the collection takes on a hue and name to reflect the mood of its blend. A feeling of calm, beautiful therapy runs through the entire range as it appeals to both the senses and the soul.

What’s Unique?
When designing the brand’s all-important shelf presence, ombre watercolour landscapes set the scene. With traditional apothecary-style amber bottles linking back to the natural science behind the skincare and jewelled tones giving off a rich, vibrant feel.

A hand-drawn logo adds a flash of metallic copper and a personal touch. Keeping the overall look simple yet effective, much like the natural plant oils at the heart of the range.