Obáaa!

Design: BR Design
Project Type: Produced, Commercial Work
Client: Obáaa!
Location: Lisbon, Portugal
Packaging Contents: Alcopops
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

The briefing was about creating a new brand for a range of alcopops from Brazil.

The strategy was based on the idea of celebrating happiness, inspired on the Brazilian people, by designing a brand with a positive and joyful personality.

The brand name Obáaa! means “Yeahhh!” in Brazilian Portuguese and translates moments of big happiness, inviting people to party and drink a relaxing cold drink.

The brand is bold and the labels are illustrated with fruits and palm tree leafs, in a modern tropical graphic design approach.

What’s Unique?
The brand’s personality and the way it connects emotionally with the consumers.