Andes Ginger Lager

Design: ASTOR Branding
Directors: Federico Poscek, Matías Frade
Project Type: Produced, Commercial Work
Client: Andes Brewery
Location: Argentina
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Andes is characterized as an innovative brand that is always testing different varieties. In this case a new proposal was made, beer with ginger.

We developed a strong code label beer that allow Ginger Lager to function as a special beer, original and out of the ordinary. We look to never lose sight of the brand historical consumer and at the same time to be able to capture the youngest audience. It was important to use colors , the typographical and formal choice to create that delicate balance where the two universes coexist. The 7% alcohol legend was highlighted to reinforce the unique character of this variety.