Little William

Design: Biggie Smalls
Creative Director: Nik Bragg
Senior Designer: Daniel Massey
Photographer: Edward Urrutia
Project Type: Produced, Commercial Work
Client: Mino & Co
Location: Sydney, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset, foil stamping, raised spot

Little William is the latest release from Mino & Co, a family-owned winery producing Italian varietal wines since 1997. The name ‘Little William’ derives from the English translation of their family name, Guglielmino. Originally from a small fishing village in Sicily, the sardine symbolises the family’s arduous journey to Australia in the 1940’s.

Never afraid to go against the flow, the Guglielmino’s have built a winemaking tradition that is both proud of its roots, but always looking to the future.