Paper Street

Design: Makers & Allies
Project Type: Produced, Commercial Work
Client: Dusi Family
Printer: WS Packaging
Location: San Luis Obispo, CA, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Bright White Felt + Luxor Foil + Sculpted Emboss + Spot Varnish
Printing Process: Digital

As you embark down the raw landscape, dust kicks up on a road that’s on a map only in name. The Dusi family heritage unfolds before you in snapshots— assembled in tattered rows, glimpses of “The Don” (aka Mike) stroll across each label as he examines the vineyard, steels his face from the sunlight, and gazes down a forlorn row of vines. An organic and wavering sculpted emboss pans across each torn strip so that the fragments feel as if they are curling in on the edges.