Svoye

Agency: ATAKA
Graphic designer: Maksym Tkachenko
Project Type: Produced, Commercial Work
Client: Umanpivo
Location: Kyiv, Ukraine
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, foil stamping

Umanpivo is a brewery that was founded in city of Uman in 1878. Since 2001 company is in constant renovation with aim of improving quality and developing new products. In the beginning of 2018 Umanpivo decided to unite few existing beer SKUs and add few new ones into new product line called “Svoye” (Your/Mine (no analog in English).

What’s Unique?
Design concept of “Svoye” is based on a stamp that is usually placed on the parcel when it is sent from one person to another. From me to you, mine is yours. From Uman with best regards.