Relaxer

Design: Not Perfect | Y&R Vilnius
Art Director: Viktorija Rumiancevaite
Designer: Lukas Misevicius
Account manager: Ieva Volbekiene
Project Type: Produced, Commercial Work
Client: Red Brick Brewery Workshops
Location: Vilnius, Lithuania
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

The guys from Red Brick Brewing Workshops are huge music fans. So, when the English indie rock band Alt-J announced a concert in Vilnius, Red Brick Brewing decided to brew a special welcome beer for the band.

The label design draws inspiration from the specific visual language of distorted images and digital glitches in the band’s videos to capture the very soul of the music.