MuffinTeeny

Agency: Jekyll & Hyde
Creative director: Mikhail Rakov
Art directors: Roman Kirichenko, Olga Feldman
Project manager: Elena Palamarchuk
Illustrator: Olga Saltanovich
Copywriter: Mikhail Rakov
Designers: Nadya Kulakova, Roman Kirichenko
3D models: Alexey Avduevsky
Trading network adviser: Irina Shalagina
Project Type: Produced, Commercial Work
Client: Digusta Group
Location: Saint Petersburg, Russia
Packaging Contents: Cakes
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Task:
The client contacted the agency with the task of creating a concept for muffins trademark, as well as asking for assistance in the development of the product itself. We had to invent a way to turn a banal cupcake into something original and then create an original brand image which would “hook” the young audience.

Solution: 

In the process of product development, we decided to make the muffins colored. Due to this, the product has a USP. And in order to demonstrate this unique advantage in the most expressive way, we created a huge “black-and-white” world with many strange and expressive characters. As a result, vibrant colorful muffins have become the brightest and most noticeable spot standing out against the background of this crazy gray world.