Design: Cali Mack
Project Type: Student Project
School: Shillington
Location: London, UK
Packaging Contents: Natural Hair Products
Packaging Substrate / Materials: Cardboard box and plastic containers
Printing Process: Printing onto labels and directly onto cardboard box

The product is a range of plant based hair products with 100% natural ingredients. They wanted to communicate the purity and simplicity of the ingredients whilst also retaining a premium, boutique feel.

I created a typeface that was inspired by old landscape garden pictures. It’s an upper case serif with leaf-like flourishes to demonstrate that the product is both trustworthy but also something a bit different, something more natural. I paired this with a modern sans typeface that had some weighting in it to retain a premium, high fashion quality.

The only imagery is that of very simple plants on a white background. The chosen plants reflect the hair condition that they remedy (e.g. cactus for split ends, a tangled fern for detangling conditioner). They have been rendered in circle shapes to create a sense of looking in through a porthole at a ‘Secret Garden’ inside the packaging. Keeping the rest of the packaging bright white is intended to draw the eye to the porthole and demonstrate the purity of the product.

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What’s Unique?
The Secret Gardens concept is woven through everything, including the smallest flourishes on the type.