A3

Design: Megan Dias
Project Type: Produced
Client: A3 Worldwide
Location: New York
Packaging Contents: Album Cover
Packaging Substrate / Materials: Paper

A3 is an international dance music artist who has had 5 top singles on the UK charts including “Come with Me”, “Before the Snow” and “Dance till Dawn”. His tracks have been remixed by many of the world’s most recognizable DJ’s including Paul Oakenfold, Durrant and More, Moto Blanco, StereoJackers V’s Mark Loverush, Super Stylers, Danny Lee, Poet Name Life and Westfunk.

A3 is known for delivering uplifting tracks focused on celebrating life and love, which resonates with people on a passionate level across Continents. Born in Asia and raised in NYC, A3 lives now between Paris and the UK, thriving on cosmopolitan influences for the music he creates. His deep belief in unity is evident in his infectiously positive beats, which have topped dance charts in Europe.

Known for his energetic live shows, A3 has opened up in Baku for Will.I.am,Nicole Sherzinger, performed at MSG for the Pinoy Relief Benefit Concert, and played at the Barrio Fiesta in London to name a few. Well-received by media as well as fans, his singles have aired on Capitol FM, Kiss FM, Gaydio and NRJ. Voted No. 8 as one of the best new artists by Music Week Dance Chart Top 10, A3 continues to make moves in the EDM scene across the world.

During her time at marketing agency Pulse Creative, designer Megan Dias worked to create album artwork for each of his new releases. Megan Dias is a multi-disciplinary designer with an undergraduate degree in Communication Design and Creative Entrepreneurship at Parsons The New School of Design in New York City. She is a design native with a multifaceted skill-set that runs the gamut from print to digital. Megan is adept at marketing and design strategy, deriving from a keen interest in business-design symbiosis. For Megan as a designer, it is very much the strategic end goal that propels the creative process forward. A3 approached Pulse Creative as a new artist seeking an aesthetic that was visually related to his sound, drove exposure and also appealed to the audience he wanted to cater towards. In collaboration with the designers at Pulse, Megan worked to build out a brand that would help A3 reach said goals and bring his music justice.

Shown here are three renditions she executed employing high-energy visuals and celestial imagery to compliment his unique sound.

These album covers were a critical part of the creative process as they subsequently served as the springboard to build and strengthen his brand. The subliminal, other-worldly look and feel Pulse Creative developed carried over to requests for music and lyric videos, which then translated to a new website experience, and now to social media/content strategy and management.