Clio by Le Chameau

Design: Sol Benito
Designer: Vishal Vora, Janak Vora, Hardik Chudasama, Jyoti Pithwa
3D Artist: Ramdhun
Location: India
Project Type: Produced
Client: Emper Perfumes
Product Launch Location: United Arab Emirates
Packaging Contents: Perfume
Packaging Substrate / Materials: Glass bottle, Plastic, Aluminium, Paper Packaging

Brief:
Brief was to create a Feminine perfume product that is unconventional in term of look and feel Meant for Middle East Market

Challenge:
The challenge was to break the notion of how we perceive perfume bottle in general. Entire design exercise was to create a visual language for effective Packaging that can build a powerful story.

Solution:
CLIO is an enigmatic poetry crafted in bottle that tells the story of femininity, elegance and Beauty. It’s a depiction of Arabian ethos, infinite love and serenity, we took inspiration from lattice from Islamic architecture. We took the flower as a mnemonic and crafted a cylindrical product with Floral pattern Lattice in aluminium as an Oversized Cap, the concept emphasized rich with modern charm and would make an intriguing object of design for woman.