Canana West Maple

Agency: Pulp + Paper
Design: Heather Cranston
Location: Canada
Project Type: Produced
Client: Canada West Maple
Product Launch Location: Global
Packaging Contents: Maple Syrup
Packaging Substrate / Materials: Glass bottle, flask
Printing Process: digital

Canada West Maple is a manufacturer and distributor of top quality, Northern Ontario sourced maple syrup. They show up to produce premium quality products and the age old Canadian staple that is maple syrup. For a maple producer, standing out in a category that literally has one ingredient is hard. Canada West wanted a maple bottle that was immediately identifiable as Canadian – be it for tourists from away, or when sitting in a shop overseas. As well, a piece that held so much character and heritage that every Canuck needed it too.

What’s Unique?
In the early days of liquor marketing – a product was handcrafted, it is premium and elite – that said – it was likely made in a barn or basement and the label was hand-drawn, but wow was it fancy. The Canada West label takes all the best parts of ‘undone’ design – and leverages the product in a way that would have been in days way gone by. Custom illustration and a one colour print job play a huge part in setting the tone for this project.