Dough

Design: Mahmoud Samir
Location: Egypt
Project Type: Concept
Packaging Contents: Bakery
Packaging Substrate / Materials: Paper & cardboard
Printing Process: Flexography

The main task was to create a logo, identity and packaging for a company that specialized in producing fresh bakery products in Egypt.

The ascender of letter “h” look like a real wheat spike waved by a natural air to give the feeling of peace, friendship, warm and nature

Colors chosen based on the variety of the brand products and all are modern, fresh and inspired by nature to support the Visual Identity of the brand.

What’s Unique?
I’ve created a unique pattern using Logo elements, to make the package standout of the competitors and anybody who see the package would know what do it sell.