Gigabite Cookies

Design: Shayoni Sarkhel
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Tutor: Mr. Sambit K P & Mr. Abhrojit Boral
Packaging Contents: Cookies
Packaging Substrate / Materials: Paperboard

Gigabite is a bakery and confectionery known for its larger than usual baked products. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.

The most popular item from the list are the baked cookies. The name is a reflection of the sizes of cookies they prepare. They are bigger than the usual cookie diameter. So in order to keep on satisfying the requirements and wants of their customers, they keep experimenting with different flavor combinations, the production is according to the daily sales in order to provide fresh items at all times. Their moto is “We serve food for your giant appetite”.

The primary aim of the packaging would be keeping the product safe from the exposure of moisture and dust. Food packaging, in addition should be food grade and should not be made of any substance that may react with the product.

– It should be light weight.
– It should be easier to grab and hold.
– It should have a proper product view.
– Important information should be prominent.
– Minimize spoilage.
– The packaging should be stable.

The Final chosen form is a paperboard drawer box. The two parts will consist of a vertical box with a area to hold at the top and the drawer which opens at the bottom as a pull out mechanism. This form was chosen because it allows the user to access the inside product easily without tearing or disassociating the product packaging. The brand will offer packaging for three different quantities of cookies, a box of 150 grams, 300 grams and 500 grams. The width of the box changes with the quantity and the height remains the same.