Hex infinte action / sport energy

Agency: KADV.LTD
Creative Director: Rafael Mora
Location: Mexico
Project Type: Produced
Client: Hex infinite action
Product Launch Location: Mexico
Packaging Contents: powder, liquid, beverage, energy, fruits, flavor water
Packaging Substrate / Materials: Plastic bottle, Cardboard, Paper
Printing Process: Flexography, Foil stamping, Digital printing

At the beginning of the @hex_action brand we designed the logo and the packaging layout, marking the guidelines for its identity.

The logo is inspired by concepts of strength, hydration and infinite energy. The packaging guidelines show power, endurance and attitude. That is our vision of this mexican brand. HEX is a sponsor has in several national sporting events of different disciplines.