Nature and Change

Agency: Onice Design
Location: Italy
Project Type: Produced
Client: Vigneti Costacurta
Photographer: Mattia Traverso
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Paper – Arconvert Materica White
Printing Process: Offset printing + Hot foil stamping

Vigneti Costacurta is a one-of-a-kind winery. Guido, the young owner, after years as a programmer in a digital agency, comes back to the family’s country house in the hills over Novara (Piemonte, Italy), plants new vineyards and, in the end, comes back to nature to produce a wine strongly rooted in its land. Therefore, change and nature were the two vectors along which we moved to design these labels, an hymn to nature and metamorphosis — both in man and in earth, grapes and wine.

The label gently wraps the bottle with a rough texture of an actual leaf from Costacurta’s vineyards. The printed leaf changes from year to year to deal with the change in wine’s vintage, in nature and in men.

What’s Unique?
A simple yet powerful label, different from year to year, telling the story of a vineyard.