Blue Point Blueberry Ale

Agency: Bardo Industries
Illustrator: Nick Liefhebber
Location: United States
Project Type: Produced
Client: Blue Point Brewing
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

This packaging is part of a larger redesign of Blue Point’s packaging. Blue Point Brewing Company was founded in 1998 in Patchogue, New York, and is Long Island’s largest craft brewery. The new VBI reflects the forward-looking and innovative characteristics of Blue Point, in the only way the brewery knows how to, unapologetically. Nick Liefhebber created a fizzy, refreshing illustration to capture the spirit of this Blueberry Ale beer to accompany the new design.