Hygge Sugar

Design: AVC
Location: Belarus
Project Type: Produced
Client: Slutsk sugar plant
Product Launch Location: Belarus
Packaging Contents: Sugar
Packaging Substrate / Materials: Paper

Extra-refined white sugar. It was required to develop a positioning, name and visual attributes that would make it possible to distinguish the product on a highly competitive shelf and convey to the consumer an idea of the quality and purity of the product.

The essence of the “pleasure to cook” brand meets the needs of an audience that appreciates natural, self-prepared dishes, a variety of tastes and the joy of moments of home unity. The name “Hygge Sugar” refers to the philosophy of creating comfort and enjoying the moment.

The minimalist, white design where the main visual attributes are a tasteful logo and quality claim, reinforces the reference to the Scandinavian philosophy of Hygge.