Icyday Iced herbal tea

Design: Harshal Kulkarni
Location: India
Project Type: Student Project
School: MIT institute of design
Tutor: Hari Kara
Packaging Contents: Iced herbal tea
Packaging Substrate / Materials: Plastic (PET)
Printing Process: Flexography

Packaging is designed to stand out in the market and attract the young generation towards herbal tea. With the increase in pandemic situations, it is important to boost the immunity system. Iced herbal tea can also be helpful to reduce heat in summer. Brooke Bond has a range of Tea like Red label, Taaza, Taj Mahal. Packaging aimed to use bright colors and attract children towards the product by a unique form and design. Popular flavors are lemon, mint, mango, raspberry, pineapple infusion these 3 flavors are created by adding honey and other herbs to revitalize the drink.

What’s Unique?
The form of the bottle is different, Bottle body is inspired by ice tea glasses. The bottle cap has a different and attractive shape which makes it stand out in the market. Flavor niche makes it unique in terms of taste and together gives a whole new usability experience.