Happy Tongue

Designer: Harshita Gupta
Renders: Ansh Vasudeva
Nutritional Information: Shubhangi Mittal
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakare
Packaging Contents: Cheese Dips
Packaging Substrate / Materials: Tin, Paper, Plastic, Aluminium
Printing Process: Foil Stamping, Vinyl Printing, and Digital Printing

Happy Tongue is a brand offering Indo Mexican Cheese Dips. The challenge was to make a packaging reflecting brand values to incorporate the tagline ‘tongueful of joy’. Hence for this, the final can is made in the shape of a tongue, such that after the lid is opened and the tin is top cover is removed, it feels as if a tongue is being twisted, the expression made after eating something delicious.

The areas of focus were:

1.  Stackable eco-friendly packaging
2.  Braille Embossed all over the back so that signifiers are present for the blind.
3.  The affordances have been organized in a way such that even kids can operate easily.
4.  Engaging Structure

What’s Unique?
Packaging of the Cheese Dips in the shape of a tongue, such that when one opens, the tongue can literally twist is a new playful feature.

The product has all the necessary information and usage guidelines written on the side and the back. This structure along with the vibrant graphics can be spotted on the shelf and trigger the hunger pangs at first glance.

Color theory and cognitive aspects have been taken care of to make it a hot selling product!