Buen Augurio, vino tinto

Design: Maria Fernanda Benavente
Location: Peru
Project Type: Student Project
School: LABASAD, Barcelona school of arts & design
Tutor: Adrià Pifarré
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

Omen
Synonymous with feeling, intuition, hunch. A very emotional concept full of sensations that has a logical point because signals are interpreted that are often facts that our unconscious keeps and ends up being a mixture of thoughts that create a “revelation” of their own.

The omen from the rational part
We were inspired by the Rorschach test, a projective psychological method based on images created with ink spots, using the artistic inkblot technique. We have probably all experienced it at some point and during the test we try to interpret what we see, obtaining very varied results, because each person has different experiences and it is something subjective that arises from what is stored in the unconscious.

The omen from the emotional part
“Spilling wine, good destiny; spilling salt, bad sign.” The good destiny, sign of abundance, happiness and prosperity. We start from this idea to give our wine a name: “Good Omen” as a synonym for the concept, being the announcement of a prosperous future.

Experimentation
Applying the inkblot technique, we use a porous card on which we spill some wine, representing superstition, then some colored ink to evoke up to 3 things: a bunch of grapes, a brain and a heart. Everything is subjective.

Finally we will fold the cardboard in half to obtain a mirror image, like the Rorschach tests.

This is how our own omen is born.

What’s Unique?
Good omen is a very emotional concept full of sensations that has a logical point because signals are interpreted that are often facts that our unconscious keeps and ends up being a mixture of thoughts that create a “revelation” of their own.