Thirsty Unicorn Juicery

Design: Kaveri Zachariah
Location: India
Project Type: Produced
Client: Thirsty Unicorn
Product Launch Location: India
Packaging Contents: Juice, Smoothies
Packaging Substrate / Materials: Glass local liquor bottle
Printing Process: Digital Printing

Keeping in mind the keywords – thirst and magic, the logo was designed with an array of swishes and swirls denoting the magical nature of the brand and the mouth watering personification of thirst. The packaging was divided into – Potions – Mixed juices | Elixirs – Pure fruit Concentrate | Concoctions – Nut milks. The idea behind the packaging was inspired by magic and the aim was to have the appeal of a page in a fairy tale book. However , there is a very interesting twist to the tale – The unicorn appears slightly tipsy and here’s why : The product although health based had a very interesting story – it was sold in a bottle that was only found in local liquor stores and was being procured by local bootleggers to sell local liquor which gave the product a very unique twist. Hence the unicorn has the appearance of being slightly tipsy!

What’s Unique?
The product although healthy had a very interesting twist to it – it was sold in a bottle that was only found in local liquor stores and was being procured by local bootleggers to sell liquor which gave the product a very interesting twist. Hence the unicorn has the appearance of being slightly tipsy!