IslaRosa micellar water

Agency: My Creative
Designer: Ewan Leckie
Location: United Kingdom
Project Type: Produced
Client: Isla Rosa Sustainable Skincare
Product Launch Location: Global
Packaging Contents: Micellar water
Packaging Substrate / Materials: Himalayan Handmade paper, glass bottle
Printing Process: Litho

IslaRosa Sustainable Skincare, offering Absolutely Cruelty-Free products that support a sustainable future.

Always sourcing organic ingredients for their serums, along with handmade paper from the Himalayas and using none toxic vegan glue in all their packaging. Every part of the manufacture process was thought through, doing as little damage to the environment as possible. The glass bottles used are high quality and could be refilled from the place of purchase and given a new life.

We wanted to represent this care and craft in the visual identity and label design. Keeping the design simple with a focus on sharp minimal typography that would work in harmony with paper texture. This also came into play when designing the word mark, where we have hidden the seedling motif into the negative space of the a and s.

What’s Unique?
The product is truly cruelty free, vegan & uses handmade paper from the Himalayas. Each label is hand placed using none toxic vegan glue in all their packaging. Every part of the manufacture process was thought through, doing as little damage to the environment as possible. The glass bottles used are high quality and could be refilled from the place of purchase and given a new life.