• About

    What is Packaging of the World?


    Packaging of the World (POTW) started at the beginning of 2008 and has grown rapidly to become one of the leading packaging design blogs on the internet.

    Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students.

    It’s mission over the past 6 years has remained the same: to create a packaging website as simple and digestible as possible.

    Today, with thousands of projects in our archive, our audience includes packaging designers, graphic designers, advertising agencies, students, manufacturers and suppliers, garnering over a million impressions every month.


    About the curators



    Derrick Lin

    Derrick Lin is the founder and chief curator of Packaging of the World. He launched the website in 2008 to start collecting interesting packaging design as a personal reference and now Packaging of the world has built a readership of 1 million monthly visitors to the online gallery.

    Derrick is also the co-founder and Art Director of Mojo Red, a boutique size creative company in Singapore. You can connect with him on Linkedin or you can email him at derrick[at]packagingoftheworld[dot]com

    Jaden Law
    An accomplished international designer, Jaden Law has over 15 years of experience in the media industry. Having worked with international brands like Nestle, Coca-Cola and Amazon, he joined Packaging of the World in 2012 to embark on a new journey.


    Blogs of Note


    Packaging of the World was featured on Blogger's blogs of note - Interesting and noteworthy Blogger-powered blogs, compiled by the Blogger Team.

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    History Packaging of the World

    Packaging is about catching up with the times and so is our website. We always do our best to improve the user experience and we have been doing that since 2008!


    Way back Early 2008 with carton boxes as our header image :)


    Late 2008 - Getting there with our own style!


    Late 2009 - The ultimate packaging gallery archive together with revamped graphics!


    Sept 2010 - Spotting a new and cleaner look with a new logo


    August 2012 - Faster, Smarter, Better


    August 2014 - Best ever face lift yet