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Designer: Carli Herbst
Country: South Africa
The brief for this project was is to create a brand as well as a graphic solution for a new range of fresh bread packaging.
Summary/Concept and benefit:
Eazyloaf is a easy-to-carry, perfect in size fresh bread range specially designed for students' specific needs and unique lifestyles. As a student I know that most students never finish an entire loaf of bread and it usually ends up in the trash because it has gone stale or mouldy. The result is that students tend to stop buying bread. I have decided to focus on this gap in the market. To address this problem, I decided so create a smaller loaf that is about half the size of a regular loaf. This way, there is a better chance that the bread won't go bad before it is finished. I did further research on students needs, lifestyles and activities and decided to focus on three main activities in order to position Eazyloaf as part of the target audience’s lifestyle.
These are: Sport (active); Work and Fun (play/party). In each category I identified specific needs of students associated with the activity, for example for studying and working late one needs energy and concentration and that little bit of extra brain power.
Sport: a Wholewheat bread- extra protein and energy for active students that does sport or other training Work: a Low GI bread with vitamins and energy for that extra brainpower
Fun: a Wholegrain loaf that’s high in fibre and has a yummy flavour
The Eazyloaf logo was inspired by the shape of the iconic plastic bread tag that is used to seal bread bags. The shape is a combination of the bread tag and the shape of a bread slice as well as a heart shape to indicate the health aspect of the bread. Design: The dominant graphic on the packaging is a circular crest pattern done in a vector icon style that is light, fresh and modern. The vector icons illustrates and indicates the activities and objects associated with each specific lifestyle category. The sides of the bread are see-through allowing the consumer to see the contents and be reassured of the product’s freshness.The design is new and exciting and will stand out from its competitors.
The colours I choose for my bread packaging range is yellow, green and red. Research showed that these colours are very appetizing and thus is it ideal for food packaging. The colours are young, fresh and vibrant which relates to students and will have good shelf impact that will attract students. The three colours are also used to differentiate between the Wholewheat, Low GI and Wholegrain loaf.
Designed by Judy kriel, South Africa.
The concept for this project was to create a South African inspired craft beer. Traditionally Zulu women make their own beer that the men drink at festivals or weddings. A Zulu festival beer was created, making use of traditional colours and symbols. The beer named “Bhuti” refers to a brother, bro, or guy friend. The masks on each of the bottles refer to the traditional masks that were used at Zulu festivals, also inspired by the wood-carved Zulu masks that can be bought in KwaZulu-Natal. A triangle was used in the logo. A zigzag pattern was also used in the design. This is depicted from the traditional beer baskets and means masculinity. Each colour used has a specific meaning within the Zulu culture. When a colour is used next to white it gives it a positive meaning. White represents spiritual love. Black indicates rebirth, and yellow wealth. Lastly red indicates love and strong emotion. Traditionally two types of beer are made, namely a darker sorghum beer and a lighter maize beer, thus the reason for making a series of two types of beer. Promotional items include a cap, T-shirt, bottle opener, as well as coasters.
Designed by Rania Abouzid, Egypt.
Alliance Bakery is this little cute bakery in Chicago, it makes gorgeous cakes and delicious cupcakes. Keeping the colors and design minimal allows the product to shine. The subtle pattern and scallop edges are inspired by cake frosting.
The logo was initially piped out in frosting and then taken into the computer and paired up with Mrs Eaves
Designed by Woolworths, South Africa.
This was a redesign of an existing ready-to-heat range targeted at customers who are conscious about their weight and their calorie/kilojoule intake. The brief was to make the packaging more modern and informative.
The response was to devise a design with an expert/functional handwriting that still fits with the Woolworths brand. This was achieved through the use of a strong structure with lines, a white background and clean, simple photography, which also give it a health-conscious look and feel.
Creating a hierarchy of information was also key to helping the customer shop and this range. Because she looks for the calorie/kilojoule count even before she considers the product name and description, we used large numbers. For the range name we played with the weight of the font starting from bold to light to illustrate weight loss in subtle way. This range has been very successful and it has been extended to other areas.
Designed by Todd Anderson, South Africa / United Kingdom.
South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a younger look and feel.
We decided to take a revolutionary approach to the re-design, building from the ground up we reviewed the ranges tone of voice, illustration style, typography and package engineering. We introduced stock photographic elements to give the fruit a fresher 3D visual. We needed to catch the consumer’s attention and recreate the range to have an eye catching shelf appeal.
Designed by FAWASEL MEDIA SERVICE, Libya.
Designer: Mrwan B. elGobee
The idea of the design lies in linking design elements to show a common look and products in order to help establish the brand at the consumer and help to identify any new product easily.
Work includes a large amount of new products with the re-design and distribution of the identity of old products. Attachment is a sample of some of these products.
Designed by Jedd Luke McNeilage, South Africa.
The packaging is a true reflection of the product it contains, a natural, wholesome, family favourite. The recycled paper embodies anew organic trend within the food industry. Consumers are more likely to purchase products that are (or appear to be) as natural as possible with no added preservatives, which Cape Cookies prides itself on.
A well known insight into the product is the fact that rusks live together with coffee or tea and are best enjoyed when dunked. Using this insight we highlighted how Cape Cookies rusks are perfect dunking rusks in a quirky and fun way. Different dunking techniques have been listed on the back of the pack for people to have fun when dunking rusks.
Designed by Todd Anderson
Country: South Africa/ United Kingdom
A clean, untreated style was achieved for The Natural Collection by using botanical drawings to illustrate the chosen fragrance, and simple typography that was redrawn to give it a worn looking identity. The deliberate choice of a textured paper stock then further emphasized the style by giving the impression of the products being wrapped in a linen cloth.
Designed by Todd Anderson, South Africa.
Each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight architecture and a constant colour palette then act as a framework to maintain continuity on shelf. Metal effect 60ml tubes stood up in a specifically designed Point of Sale unit further add to its unique shelf appeal, and three tubes packaged together make it a stunning instant gift.
Designed by MARK, South Africa.
Akdov is an ‘underground’ alcohol. Its very name is cryptic – the word ‘vodka’ spelt backwards. Designed with tongue firmly in cheek, the bottle takes its cues from old-fashioned poison products. The ultimate aim is to create a brand that is coveted only by those in the know.
Designed by MARK, South Africa.
These wine labels tell a very personal story. Estate founder André de Wet has an instinctive affinity for viticulture – it is, as he puts it, almost a ‘subconscious’ pursuit. So, instead of relegating this essential heritage ingredient to the back label, we put it front and centre. The family crest has also been subtly revised and updated.
Designed by Miné Jonker of Studio Muti, South Africa.
Loom x Honest Chocolate One Year Anniversary Edition
We own and operate a men's multi-brand fashion shop in Parkhurst, Johannesburg called Loom. It's Loom's first birthday this month and to celebrate we've collaborated with Cape Town based artisan chocolatiers, Honest Chocolate to release a unique One Year Anniversary Edition variant. The flavour profile is 72% raw cacao with hints of cayenne pepper, cinnamon and vanilla. I've attached some more info plus some pics of our collab chocolate.
In August 2012 we ran a crowd-sourced design competition on 10and5.com (a local design design website) and invited creatives from around the world to design a unique chocolate wrapper for us. In just 6 days we received over 115 local and international entries from Cape Town, Johannesburg, Durban, Namibia, Amsterdam, Toronto and Paris.
We narrowed the entries down to the top 10 and then asked our guest judges (3 well known bloggers) to choose their top 3. The public were then invited to vote for their favourite design, which would be wrapped around the chocolates, which are limited to an edition of 365 slabs. In less than 48 hours we received over 300 votes! The winning design (see attached) came from Cape Town based illustrator, Miné Jonker. She runs an agency called Studio Muti (www.studiomuti.co.za).
The Loom x Honest Chocolate One Year Anniversary Edition slabs are now for sale exclusively in Johannesburg at Loom (Shop 22, Corner 4th Avenue & 10th Street, Parkhurst Johannesburg) and in Cape Town at Honest Chocolate (66 Wale Street, Cape Town).
Designed by Just Design, South Africa.
Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals 4 distinctive styles with 4 equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and twitter.