Showing posts with label Americas. Show all posts
    Showing posts with label Americas. Show all posts

  • Designer: Paige Speights
    School: University of Central Oklahoma)
    Type of work: Student Project
    Country: Oklahoma City, Oklahoma, USA

    Student Branding of Stieb Cellar Wine. The design idea came from some friends who wanted to brand their wine. They hand-made the box, and I began from there to brand the wine. The wine label is letterpessed and the box and coasters are laser engraved.

  • Design Agency: Murray Brand Communications
    Type of work: Commercial work
    Country: United States of America

    Along with developing the brand's new positioning strategy, Murray Brand Communications designed new packaging for Sonoma Creamery's Mr. Cheese O's line targeting adults and kids seeking healthy options in the snack food category. To support the brand's healthy and fun snack food persona, a playful character was created to elevate the brand's awareness and also increase consumer retention for the brand. Once a final design direction was selected, bright colors were paired with friendly typography to assist consumers in easily differentiating between flavors. A window in the form of a cheese wheel was also added as a staging mechanism for the brand's iconic character and to allow consumers a view of product size and quality.

  • Widberry label: Kate Bingaman-Burt
    Blackbier label: Orion Landau
    Big Ben Porter label: Bethany Ng
    Client: Widmer Brothers Brewing
    Country: USA
    Type Of Work: Commercial Work

    The Three Beers Represent the Years 1994, 1995, and 1996 in the Brewery’s 30-Year History

    PORTLAND, Ore. – July 28, 2014 – Widmer Brothers Brewing today announced Widberry, Blackbier, and Big Ben Porter as the newest releases in the brewery’s 30 Beers for 30 Years Series. These limited release beers, brewed to commemorate the brewery’s 30th anniversary, will be available in the Portland area beginning this week.

    As with the other releases in this series, these three beers are among the most memorable in Widmer Brothers’ 30-year history. Widberry, a weizenbier brewed with local black raspberries, was originally introduced in 1994 and reached a level of popularity that no one at the brewery anticipated. Blackbier, a take on the German Schwarzbier style, was originally introduced in 1995 and is a favorite among the brewhouse veterans. Big Ben Porter represents the year 1996 and was one of the first craft beers that caused a dispute with the government over legal beer descriptions.

    “Widberry has a similar status to Altbier in our history,” said Kurt Widmer, co-founder of Widmer Brothers Brewing. “It has a huge, cult-like following among the beer folks here in Portland. There was a bit of a fruit beer boom in the mid-nineties, and Widberry took off during that time with no marketing whatsoever. It was one of the more popular beers from our past, and we still get asked to bring it back to this day. We hope everyone enjoys the re-release of Widberry, which was also our Oregon Brewers Festival beer this year as well.”

    Blackbier is a great example of the brewery’s longstanding tradition of putting its unique spin on classic German styles. Blackbier is a German Schwarzbier, but instead of following the German tradition and fermenting it as a lager, the brothers fermented this version as an ale, as they did with many of their interpretations of German styles, with Widmer Brothers’ house Alt yeast. It is also higher in alcohol by volume than most traditional Schwarzbiers.

    In 1996, Widmer Brothers went through the process of beer and label approval for Big Ben Porter – a London-style porter brewed with molasses and licorice. Widmer Brothers was told that it could not be referred to as a “traditional” London-style porter. The brewing team strongly disagreed and gathered evidence that proved Big Ben was brewed in traditional fashion. It was the first dispute with a positive outcome for the brewery, but certainly would not be the last. Big Ben Porter is also known as one of the most difficult beers to brew in Widmer Brothers’ history. Longtime Widmer Brothers Brewer Angel Marquez once risked life and limb for this beer, climbing into a kettle of boiling wort to dislodge a sticky sack of licorice.

    All three beers are part of an ambitious project in which Kurt and Rob Widmer got together with their brewing team to select 30 beers that represent individual years in the brewery’s 30-year history. Widmer Brothers started releasing small batches of important beers in the company’s history to the Portland market starting in April, the month Widmer Brothers was founded in 1984. All beers in the series are brewed to the exact specification from their original year of release.

    Widberry, Blackbier, and Big Ben Porter will be available for the next few weeks in the Portland area in 22-ounce bottles and on draught. Fans of these three beers and those looking to try them for the first time are invited to Bailey’s Taproom (213 SW Boadway in Portland, OR) on Wednesday, July 30 at 5pm for a special release party.

    Like all beers in the 30 Beers for 30 Years Series, an extremely limited quantity of each beer was brewed and packaged with unique label art from 30 different local artists and designers. Kate Bingaman-Burt designed the Widberry label, Orion Landau brought his style to the Blackbier label, and Bethany Ng created the Big Ben Porter label. To see the labels and learn more about the artists and the project, please visit

  • Studio: Also Known As: Packaging Design
    Client: Legend Distillery
    Scope of Project: Brand Development, Packaging Design, Photography, Web and Print Design
    Location: Naramata, BC, Canada

    The client and project overview:
    Legend Distilling came to us with a fresh idea to open a craft-based distillery in the heart of Naramata wine country in BC. They wanted to offer something different to the wine tour market and believed that the BC distillery industry needed something new and fresh. We worked with them to create a strategy for their initial product releases and a framework for future additions to the Legend family. We also focussed on taking strong product and lifestyle photos and created supporting print and website design to drive sales in the tasting room and distribution channels.

    The design and creative solution:
    The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same traditional designs on the shelves - they wanted something that offered the market something new and unexpected. With ‘Stories worth Sharing’ as our central creative concept, AKA developed the overall brand as well as product names and packaging that leveraged local BC legends and worked with a local tattoo artist to create custom illustrations to bring the legends to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd.

    Look for more exciting product releases and new packaging from Legend Distilling coming out in 2014.

  • Designer: Carla Estrada
    Client: Universidad de Palermo
    Type Of Work: Student Project
    Country: Argentina

    "Armonía" is a wine brand that believes that balance and peace can be discovered in a cup of this delicate and harmonic drink.

  • Agency: Liquid Pixel Studio
    Type of work: Commercial work
    Country: USA

    Not all cacao is created equal! This is the motto of Casacao, the manufacturer of high quality natural cacao products. Their goal is catering to health-conscious consumers around the world, as well as supporting local farmers and communities in the process. The logo and the packaging needed to reflect the natural aspect of the product and to convey the message.

    The hand-drawn approach was selected for the logo, and as the illustration for packaging. The uniquely rendered drawing of cacao beans is the focus of the branding. The package color scheme was carefully selected to underline the organic nature of the cocoa product, and to look fresh and modern at the same time.

  • Designer: Diego Frayle
    Country: Colombia

    “La Noria” is a small Colombian farm that through the years it has dedicated to the cultivation of the highest quality coffee. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. Trough the abstraction of the basic forms and colors of the popular architecture where this coffee takes place and using the white as referent of purity and quality I design patterns that identified each product in the range, representing in that way the taste, aroma and kind of coffee.

  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Michelle Mak - Art Director
    Kei Hayashi - Designer
    Linda Tseng - Production Director
    John Colon - Production Manager
    Megan Bradley – Account Manager

    Client: Unilever
    Type of work: Commercial work
    Country: USA

    Raison Pure NYC partnered with Unilever to create Dove Men + Care Expert Shave, a new premium shave range developed with dermatologists and barbers. Comprising five products, the range covers every step of the shaving process and is designed to efficiently fit into any man's grooming routine.

  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Michelle Mak - Art Director
    Kei Hayashi - Designer
    Linda Tseng - Production Director
    John Colon - Production Manager
    Leigh von Boetticher - Account Director
    Megan Bradley - Account Manager

    Client: Unilever
    Type of work: Commercial work
    Country: USA

    The Dove Men+Care Face range evolved from the core Dove Men+Care range of body wash and bar soaps, to compete in the premium arena of Men's face care products. The packs are conversational and easy to navigate. The overall graphic language supports Dove Men+Care's commitment to Superior Care through the use of crafted details and simple graphic elements with bold colors, defined shapes, bands and textures.

  • Studio: Also Known As: Brand Packaging
    Client: Steel & Oak Brewing Co.
    Location: New Westminister, BC - Canada
    Scope of work: Growler Design, Boston Round Bottle Design, Print Design, Product Photography

    Project overview:
    Steel and Oak Brewing Co symbolizes the modernness of today while paying homage to the craftsmanship of years long past. A bright young voice in New Westminster's storied past, Steel and Oak is bringing a refreshed perspective and vibrant energy to the craft beer scene.

    Supportive, open minded and encouraging clients like this remind us why we opened our doors in the first place. Champions of the process, Steel & Oak embraced the opportunity to get involved and realize their visions through our creative lens. The perspective and insights we gained through working closely and personably with the client helped us create design solutions that resonated early and easily.

    Design and creative solution:
    Our design approach was to create a bold, modern look for Steel & Oak’s lineup of bottles and growlers, by designing a cohesive system that stretches across a variety of products creates unshakable consistency and pays dividends towards creating a recognizable brand. The iconic S&O monogram arrangement was created to act as a associative trigger and secondary logo; an easier and more digestible way to infer the full brand.

    Current trends and the existing visual landscape heavily influenced our design direction, but we also wanted to consider how and where the products would live, from the tasting room display all the way through to the customers fridge. We feel as though the design netted out in a place that reflected the ethos of the Steel & Oak brand, every step of the way.

  • Engineering and Manufacturing: Uneka Concepts
    Graphic and packaging design: Character SF
    Client: Adobe
    Type of Work: Commercial work
    Country: USA

    San Francisco based agency Character partnered with Uneka to execute the engineering and manufacturing portion of the packaging design. The simple elegance of a hinged box with precise layering of components and materials subtly reinforces the technology within. The box is made with Neenah premium uncoated papers. Custom dyed Molded Bagasse pulp cradles and protects the devices, revealing the unique form of the Ink and Slide. The simplicity and beauty of the package design is counter balanced by the execution of form and detail.

  • Agency: 121
    Creative Director: Carlos Rubio
    Art Director: Christopher Aguayo
    Designer: Janeth Andrade
    Location: Annapolis, MD/USA
    Type of work: Commercial Work

    Örganic Terre is a Mexican Company dedicated to the organic products development, they launched an agave honey, a beverages and food sweetener that has many health benefits. Currently the main obstacle Örganic Terre is facing is the fact that most consumers relate Agave to the main ingredient of Tequila.

    121’s challenge was to develop a very practical and attractive packaging design that communicates at first glance that the content is “Honey” and not “Agave Inulin”, its technical name. The solution was clear and we opted for a design that represents the color, textures and density of the honey through a harmonic composition of thick drops that glide through the label, simple and direct!
    Besides this design success on the shelves it also won the Bronze Award in the packaging category in the last round of the Summit Creative Awards.

  • Designer: Rong Yan
    School: Pratt Institute
    Professor: Kevin Gatta
    Country: United States
    Type Of Work: Student Project

    [ væn'ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee.

    The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper.

  • Designer: Mizanur Rahman
    Client: Xura
    Country: USA and UK

    The challenge was to design a premier luxury brand that oozes sophistication, modern and sharp, while also establishing a timeless look that will be recognised on the shelf. The client wanted a design that was especially striking and edgy. To look at what makes a timeless brand; to create Xura a symbol that is effective, striking and timeless. The bottle design most importantly must stand out from the crowd when there are so many products on the shelf already. The result is a brand that is sharp and minimalist, a look that disposes the excess science and cosmetic jargon and presents only what the customer wants to see. Xura will be launching late 2014 in the US and UK.