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Designed by Alexandrov design house, Russia.
Alexandrov design house presents new design-concept of chocolate packing.
There is talk that attrition-Europe style return . An accidental logo «BLACK SQUARE» tries to follow this trend.
The brand is designed for creative target audience. The price segment above average.
Designed by Viewpoint branding agency, Russia.
Company "Obradoval.ru" is engaged in manufacturing of bouquets bespoke, carrying out master classes of floristic, and also offers a wide choice of different gifts for occasion or just. Shower gels Le Bouquet – new project "Obradoval.ru", which will joins the ranks of other pleasant things in store. This bouquet will be a gift for woman's boudoir, because in her environment should be always beautiful things, bright emotions and of course flowers!
Le Bouquet - bouquet of aromas in the shower gels with extracts of flowers and plants. In a base of concept is the image of a bouquet of flowers. Using full-color printing on transparent foil and circular pasting bottles help to create volumetric image of flowers staying in water.
Now line includes a bouquet of white roses, lavender bouquet and bouquet of olive branches.
Designed by JDO Brand Design & Innovation, United Kingdom.
JDO upgrades and contemporises LUX packs in Japan
JDO Brand Design & Innovation has been working with Unilever to re-launch LUX in Japan. The agency has been working as LUX brand guardian with Japan since 2005, helping the brand to consistently remain a step ahead in the hair care category and act as a beauty icon.
JDO were briefed to upgrade LUX hair care packs and bring a new proposition to life based on brand values of admiration, sophistication and elegance. The challenge was to do this in an inspiring and contemporary way that was both relevant for the core user group in the 30s and 40s whilst also bringing in more younger and modern women. JDO were also tasked with shifting brand perceptions from competent and capable to more efficacious and pleasurable to use as well as upgrading the LUX brand to a more premium position.
By taking the strong equity of the LUX brand identity, JDO created a new and highly animated device by way of the ribbons marque. The gold ribbons reflect pure glamour, ooze confidence and luxury and are both bold and impactful. The two sub ranges of Shine and Damage Repair are easily differentiated through the base pack colour with pink and bronze highlights. On shelf the LUX range combats the clutter with an elegant and refined presence.
Ben Oates, JDO Creative Director says, “Part of LUX’s success has been to continually breathe life into the brand and keep it relevant for its demanding consumers. The Japanese market is packed with innovative global and niche brands and it’s essential to not only stand out on shelf, but also to have a clear and compelling positioning and offer.”
Ana McMahon, Head of LUX in Japan commented, “JDO’s design is simple, modern and ownable, while the ribbons marque has iconic potential and is highly campaignable. The contemporary play on LUX gold equity is not only modernising the brand but also moving it to a more distinct and premium position.”
Designed by Nileena Rajan, India.
This is a sustainable approach for packaging.
Arecanut leaf can be easily molded to the desired shape with a heat press designed accordingly. Currently, it is used for making disposable utensils.The concept of arecanut leaf packaging can be developed as a craft in selected areas across India, were people already work with the leaf.
Arecanut leaf moulded packaging for the Organic India Tea will compliment the image of the brand.If implemented this would add to the value of the company.
Designed by Mikhail Kishkarev, Russia.
Packaging concept for a bread.
A packing unit for bread is made in accordance with the concept which is reflected in a Russian idiom “Bread is a head for everything” (an English variant sounds like: “Bread is the staff of life”).
On the packaging depicts a stylized: Metropolitan intellectual, the Soldier of the battle of Borodino, Gandhi and Ukrainian peasant.
Designed by Bosin design, Taiwan.
In traditional Tung Kang culture, people bought the fresh seafood with a warping of the bamboo leaf and tied with a ribbon made of same material, It’s a natural and economy way to pack but also full of hospitality.
Inspired from the traditional warping method, the sakura ice bar package is printed and textured to exactly resemble a bamboo leaf. We transform the bamboo leaf into the recyclable paper material and the ink is also Eco-friendly. The package presents the traditional and hospitality culture, moreover, it also remind people of the delicious sakura shrimps inside the ice bar.
Designed by Bosin design, Taiwan.
The Best of Kaohsiung, Longan Honey of Dagangshan” is the honey assessment brand of the Agriculture Bureau of Kaohsiung City Government. Through the unified packaging and designing, integrating the local agricultural resources, marketing the Longang Honey of Dagangshan.
To make a good start and visibility, integrating the designing from the bottle to the carton packaging. By using the element of honeycomb hexagon that integrates into the designing, emphasize the resource of the pure honey. The hexagonal column glass blottle is decorated with relief lines of honeycomb. The Longang Honey filled in the crystal-clear glass bottle presents the high quality and the delicious flavor. The carton appears the unique hollow hexagon, the solid shape has both protection and presentation functions of the product. The design of the carton uses yellow for the ground with the black stripes, intensify the imagery of bees, the packaging shall be eye-catching and recognizable. Through the red and golden certified labels shows the class the products. The golden ribbon highlights and product, provide a higher sense of quality.
By reforming the designing of the packaging image, assisting the upgrade of agriculture, promoting the brand value of the Longan Honey of Dagangshan.
Designed by STUDIOIN, Russia.
Team: Pavla Chuykina, Katya Teterkina, Kseniya Sazikova, Nastya Yudina, Arthur Schreiber, Roman Inkeles, Galima Ahmetzyanova.
STUDIOIN rebranded smoothie “Be true”.
Smoothie still remains strange product for Russian customers.
“Be true” did not have its own look before and borrowed it from European prototypes.
Due to that before STUDIOIN was set a task to leave previous design which was copycatted straight from world`s brand and create a new original design for the product.
The target audience of smoothie is wealthy and active young woman. We encourage her ambitions and rush to have the best and healthiest food. And that is exactly what” Be true” offers to her: the feeling of being princess who gets the most delicious things whenever she wants.
This message embodies a new symbol of brand – the crown, which is performed in a shape of splashes.
This corporative sign is made on textured paper using foil stamp method and accentuates privileges of the brand. Two corners of the label meeting together and form a fruit tree which completes the design with important infographics.
Not cheap but very tasty and healthy product grew up and became more ambitious. There is nothing left from replicating of world`s analogues. The new bottle has got an ergonomic shape and it makes the product more individual.
The product is expecting on the shelves in 2014.
Designed by Ekaterina Dubeykovskaya, Russia.
S-TONE is a concept of multi-colored nail polish. The packaging imitate the shape of beach pebbles. Colors can be used singly or collected into sets. Here presents 3 collections named as the sea which was inspired by the compiling of such luscious colors: Sargasso Sea, Baltic Sea and Philippine Sea.
The name of concept 'S-Tone' mean 'stones' as pebbles and 'tone' as different colours of laquers.
Designed by Svoe Mnenie, Russia.
Creative Director: Andrey Kugaevskikh
Art Director: Natalya Chistyakova
Designer: Natalya Popova, Mariya Solyankina
Five senses is dark chocolate with exclusive tastes for girls and women who love fashion and want to stand out of the crowd. We decided to create packaging design in the style of a clutch bag so that the chocolate could be an accessory that suits our target customer and makes Her special. Minimalistic and glamorous design reflects fashion trends valued by the target audience.
The packaging not only looks like a clutch bag but functions like it as well. Thanks to magnetic vinyl integrated into the packaging you can open and close it multiple times as a real clutch bag.
Designed by MNQ Corporation Ltd., Thailand.
Designer: Eak Phanunan
MONIQUE is a fashion brand that was born with leather bags and accessories. This time we have expanded our interests to skincare under the MONIQUE brand. Our concept for the packaging is "Revelation" which inspires by the nature of our skincare with all the good ingredients loaded inside the cream. Therefore the revelation theme was set to exhibit this idea. So the carton boxes are designed with blooming-wall structure. Both practical for rigidity and aesthetic at the same time. Inside the lower boxes are printed with image representing the concept of each products. As a result, the consumer will experience the "revelation" while they are opening the package.