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Agency: Studio Polutranko
Designer: Damir Polutranko
Client: Amphora Wine Group
Additional Credits: Damir Polutranko, Studio Polutranko, Croatia
The Rigoletto Brand has been a brand that was created when Amphora was first established.
The label has recently undergone a new look with a fresh label to reflect it's name. Rigoletto is an Italian opera character, who is a hunch-back court jester of the Duke of Mantua. The opera is based around a curse that was placed on both the duke and Rigoletto by a courtier whose daughter had been seduced by the Duke with Rigoletto's encouragement. The curse is lifted when the daughter falls in love with the Duke and eventually sacrifieces her life to save him from the assasins hired by her father. From this story a fresh new look has been developed to create our Rigoletto 2009 Shiraz from Barossa Valley.
Ritz gets a fresh new look by Cowan
Cowan has created a fresh new look for one of Australia’s favourite and most iconic brands – Ritz.
Building on a new global identity, Cowan has brought to life Ritz’s lighthearted character and entertainment qualities to position the brand as the cracker for every occasion.
“Almost everyone we spoke to talked about the versatility of the brand and the ‘buttery, melt in your mouth flavour’ said Cowan Creative Director, Glenn Kiernan.
“We wanted to bring these unique characteristics to life in a relevant and engaging way, so we made the biscuits the hero and showed them dancing around the pack”.
This marks an exciting period for the brand with NPD Ritz Snackz – a delicious on-the-go snack which is perfect for the car, home or office – being launched as part of the refresh and a revamped In-A-Biskit also coming in under the Ritz brand.
Keep an eye out for the fresh new Ritz packaging hitting shelves soon.
Designer: Pam Partridge
Creative Director: Jarrod Robertson
Bold-inc continued to elevate the core brand by building detail and craft to support the logo. The classics range was a great opportunity to bring the tale of the two brothers Joesph and Edward Tetley to life on the front of pack.
Pastel green created a range colour in a classic teapot hue. A colour hit on the top of packs and full coloured envelopes gives clear differentiation on shelf for cafe owners, and ease of identification when out of the box in hotel rooms.
Design Consultants : The Collective
Designer: Andrew Bartlett
Distribution: The Nuance Group
PR: Liquid Ideas
Client: Taylors Wines
Taylors family have bottled a very limited number of six-litre imperials of which just ten will be released for sale (RRP AU $5000).
The adventure begins when the consumer is handed a Tasmanian blackwood presentation box containing a key at the point of purchase.
The key unlocks a bespoke cabinet that Taylors commissioned Adelaide-based master craftsman Andrew Bartlett to create. Each cabinet is crafted out of a single piece of hand selected Tasmanian blackwood that matches that of the presentation box. Also, the fixtures and fittings have been finished in rhodium to ensure that they, like the cabinet and the wine, will safely see in the second half of this century.
The bottles are available domestically via Nuance Duty Free stores. Two of the ten bottles have actually already been snapped up since its release – one by a consumer at Duty Free in Melbourne Airport and the other by well-known fine wine boutique in the heart of London’s Mayfair, Hedonism Wines.
Agency: Co Partnership
Designer: Zoe Green & Max Harkness
Illustration: Jon Contino
Millions of years ago, the Limestone Coast of South Australia was covered by the Great Southern Ocean. Over a series of ice ages the ocean receded leaving the ground layered with ancient fossilised limestone, making the region a world heritage site.
Within these rich alluvial soils, sea fossils including whale fossils have been found. Today this soil provides a natural and unique filtration system for the regions world famous wine industry.
Co Partnership commissioned and directed Jon Contino, a self proclaimed ’Alphastructaesthetitologist’ from New York, to bring The Hidden Sea to life. The textural qualities in his work were a perfect match to the brand story, which we amplified by choosing to screen print the design directly onto the glass.
Designer: Spencer Harrison, Mike Nguyen, Scott Kirkman
Client: Mettā Skincare
Photography by Mark Lobo
Metta Skincare is a range of natural skincare products with an environmental and social consciousness. Using 100% natural ingredients and established relationships with local and international artisan producers, Metta Skincare is more than just a product range. It is a conscious lifestyle choice that leaves its customers feeling good about their skin and the earth.
We worked closely with the founder Anca on developing the Mettā brand and packaging, ensuring the product stood out from other natural skincare products on the shelf.
Considering the environmental impact of the packaging we sourced a unique tree free paper-stock for the labels made from recycled lime stone. Business cards and swing tags were letterpress printed by Hungry Workshop on 600GSM Cotton stock.
To emphasise the natural ingredients in the products, we art directed and styled a photoshoot inspired by food photography that highlighted the source of the oils and natural essences.
Designed by Studio Lost & Found
Sorcerer's Crossing is a new sub-brand for the award-winning Margaret River winery, Chalice Bridge Estate.
The concept draws inspiration from medieval alchemists and sorcerers, and aligns with the medieval theme of Chalice Bridge's mid-tier range, The Quest, and their limited release range The Chalice, which center around the tales of the Knights Templar, andtheir quest for the Holy Grail.
Designed by Creative Platform
Jewellery Designer Samantha Wills
Illustration Kelly Smith of Birdy & Arnie Grainger
To show support for the McGrath Foundation and raise awareness during Breast Cancer Awareness Month, ‘Mount Franklin’ turned their 750ml Still and Lightly Sparkling glass bottles into stunning works of art with collaboration from Australian Jewellery Designer Samantha Wills and her illustrator Kelly Smith of Birdy & Me. Taking inspiration from the SAMANTHA WILLS stationery range, the designs feature Smith’s bird illustrations and a message of support for the McGrath Foundation- ‘Help Our Nurses Shine’.
Designed by Studio Lost & Found
For their inaugural thank you gift to clients and suppliers, specialist food and beverage brand consultants Studio Lost & Found commissioned artisan chocolatier Sue Lewis to hand-craft a range of bespoke pencils in a celebration of chocolate and innovative ideas.
Designed by Watts Design
Watts Design was asked to create new packaging for Naturally Good Munchy Muesli range. Cookies and Clusters. For guilt and gluten-free on-the-go snacks, you can't go past the new Naturally Good 'Munchy Muesli' range. Who would have thought a pack design involving quinoa, buckwheat and chia seeds could appear so appetizing. Living up to their brand name, naturally they taste good.
Designed by Watts Design
Watts Design was asked to create this new revamped packaging for COBS popcorn. You would be hard pressed to find a better tasting, natural popcorn anywhere. This premium product needed something special for the packaging. Simple, uncluttered design keeping the brand prominent, yet subtle.
Designed by Squad Ink
Regal Rogue aromatic bianco vermouth is an Australian first (and a damn fine drop) that we are proud to have helped bring to life. It’s uniquely crafted from Hunter Valley wine and native Australian aromatics.
The identity and bottle packaging features a fearless rogue knight and his loyal owl companion. We further developed the knight’s story by highlighting his roguish ways through a series of etiquette tips and serving suggestion cards which we bound and packaged as ‘The Etiquette of a Regal Rogue’.
"The vermouth beverage category has remained stagnant for too long. So we turned to Squad Ink to revive it with a breathtaking brand." - Mark Ward, Bureau Six
Designed by BrandOpus, Australia.
BrandOpus have worked with family owned Ice Blocks! to develop Flyin’ Fox: a new, distinctive presence for the brand.
Founded in 2009 and at the forefront of the small-batch artisan ice block movement, the company has reinterpreted this Australian tradition, hand crafting their award winning ice blocks in Murwillumbah, Northern NSW. The brand’s ice blocks are all natural, and made from carefully selected fruit, nuts or dairy, and unlike other brands within the marketplace, they contain no additives whatsoever, and are often organic.
The pre-Federation tradition of ice blocks has seen a resurgence in recent years, but within an increasingly competitive market having a quality product was no longer enough to differentiate the brand. Furthermore, the Ice Blocks! name was not trademarkable, leaving the brand vulnerable. An opportunity to strengthen the brand’s visual identity was identified, and BrandOpus were appointed to create a unique and distinctive role for the brand, in order to drive standout and differentiation within the market.
BrandOpus were briefed to evoke how the brand uses only the very best, seasonal ingredients in their ice blocks, in an ownable way. In response the agency brought the concept to life by developing the Flyin’ Fox: a cheeky character who swings from grove to forest, gathering together the very best, natural ingredients.
The Flyin’ Fox identity incorporates an angular word mark, that gives the impression of having been hewn out of a block of ice with a chisel, and maintains links to the previous brand presence. The identity is a constant across each product in the wide portfolio, as is the wood-block style variant mark, and the subtle silhouette of Mount Warning, a nod to Flyin’ Fox’s Murwillumbah provenance.
Flyin’ Fox founder Benna Holland, said, “We’re thrilled with the new identity and pack design that BrandOpus have created for our brand. Flyin' Fox now boasts better stand out on shelf, with a design that reinforces our approach: making the tastiest ice blocks using the best quality, ripest ingredients."
“In a fast growing market such as ice blocks it was important to identify a defining idea that underpins the brand’s values and attributes and brings them to life visually. We worked to accentuate what makes Flyin’ Fox unique: it’s handcrafted, all natural, real fruit proposition is more recognisable following the redesign” said Kieren Thorpe, creative director at BrandOpus’ Melbourne studio.
The Flyin’ Fox identity is activated across the inner and outer packaging, point of sale materials such as branded freezers and on-street advertising from 9th December.
Designed by Creative Platform in collaboration with Fashion Designer Akira Isogawa, Australia.
Coca-Cola Amatil partnered with new design agency Creative Platform and fashion designer Akira Isogawa to create Mount Franklin's Lightly Sparkling limited edition, pure spring water in a champagne bottle.
The idea was to create a sense of occasion for premium water in high-end restaurants and show a new side of purity through Akira Isogawa's inspiring Bird Garden silk watercolour print.