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Designed by CookChick Design, United Kingdom.
Cookchick & Adnams Create A Bold New Direction For English Whisky.
Adnams Copper House Distillery has been producing handcrafted spirits since 2010, during which time the company has gained international recognition and awards for its spirit range, including a coveted Gin Trophy at the IWSC.
In the first few weeks of operation, Adnams laid down 20 barrels of spirit in new French and American oak barrels. After three years and a day maturation, the first two highly anticipated batches of Single Malt and Triple Grain whiskies are almost ready to release.
The striking bottle design has been created by CookChick Design. Lee Cook comments: "Designing Adnams' Whisky has been an opportunity for us to establish a fresh new direction for hand-crafted English Whisky. We were keen to create a strong voice for this new category and not be constrained by the traditional approach of Scottish and Irish brands.
Our aim was to create a radically different design by balancing the optimistic, and vibrant coastal colour palette with the copper from the distillery stills, leading to a tempting glimpse of the whisky inside. This bold design reflects the contemporary approach that Jonathan Adnams and John McCarthy have to making spirits".
Designed By: W+K London, United Kingdom.
"Gulp isn't just a name—it’s an attitude, a way of behaving,” says Hanne Haugen of Wieden + Kennedy London. “You don't just sip a Gulp, you gulp a Gulp.” When branding this new line of milkshakes, the agency focused on packaging and created a design that lives and breathes the Gulp philosophy. Using fun messaging, a bespoke “shaken-up” typographic style, bold colors and big stripes, W + K fashioned a range of iconic bottle designs that bring a fresh new approach to a somewhat tired category.
Designed by graFistiki Creative, Greece.
Our challenge was to create a brand that will stand out from the competition and make the company's high standards obvious.
The keywords our breef gave us were: healthy, premium, professional, care, A pet food for those who want to offer the best to their pets.
The Competitive Advantages of the product are : it is produced with 100% Fresh chicken an it's veterinary approved.
Designed by JDO Brand Design & Innovation, United Kingdom.
JDO upgrades and contemporises LUX packs in Japan
JDO Brand Design & Innovation has been working with Unilever to re-launch LUX in Japan. The agency has been working as LUX brand guardian with Japan since 2005, helping the brand to consistently remain a step ahead in the hair care category and act as a beauty icon.
JDO were briefed to upgrade LUX hair care packs and bring a new proposition to life based on brand values of admiration, sophistication and elegance. The challenge was to do this in an inspiring and contemporary way that was both relevant for the core user group in the 30s and 40s whilst also bringing in more younger and modern women. JDO were also tasked with shifting brand perceptions from competent and capable to more efficacious and pleasurable to use as well as upgrading the LUX brand to a more premium position.
By taking the strong equity of the LUX brand identity, JDO created a new and highly animated device by way of the ribbons marque. The gold ribbons reflect pure glamour, ooze confidence and luxury and are both bold and impactful. The two sub ranges of Shine and Damage Repair are easily differentiated through the base pack colour with pink and bronze highlights. On shelf the LUX range combats the clutter with an elegant and refined presence.
Ben Oates, JDO Creative Director says, “Part of LUX’s success has been to continually breathe life into the brand and keep it relevant for its demanding consumers. The Japanese market is packed with innovative global and niche brands and it’s essential to not only stand out on shelf, but also to have a clear and compelling positioning and offer.”
Ana McMahon, Head of LUX in Japan commented, “JDO’s design is simple, modern and ownable, while the ribbons marque has iconic potential and is highly campaignable. The contemporary play on LUX gold equity is not only modernising the brand but also moving it to a more distinct and premium position.”
Designed by Hugo Zapata / Centralpack , Spain.
BIO extra virgin experience. Exquisite design. Termination lace printing on ceramics. Hacienda Guzmán represents the history of the Andalusian Extra Virgin Olive Oil. In the 16th century, it became the biggest and most important Estate in Spain.
This healthy and high quality product has been produced according to strict organic standards, without the use of artificial fertilizers or chemicals. The entire production process is controlled yielding a product that enriches our diet and benefits the environment.
Designed by Sid Lee, Canada.
Co-Creative Director: Tom Koukodimos
Senior Graphic Designer: Flavio Carvalho
Senior Graphic Designer: Anna Sera Garcia
Graphic Designer: Oleg Portnoy
Copywriter: Pip Scowcroft, Laurent Abesdris
Illustrator: Ben Kwok
Photographer: Rob Fiocca, Steve Krug
Blue Goose Pure Food is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork.
Designed by R Pure, France.
Combine advanced technologies like encapsulating fragrances with an aesthetics inspired from craftsmanship and interior design - this was the original vision that came up with the design of this innovative object, an all-new approach in the home scent category.
The electric diffuser of diptyque is mobile and works with cartridges available in the 5 iconic scents of the fragrance house.
The object is made of a ceramic piece covering partially the metallic lace which hides the technical mechanism. A renewal of high-tech aesthetics aiming to let the sensory and emotive appeal remain the core drivers of Diptyque.
Designed by Ideas that Kick, United States.
Designers: Jen Smith, Kate Carlson
Creative Director: Stefan Hartung
Photography: Stafford Photography
Minnesota-based breakfast cereal manufacturers MOM Brands recently tapped Minneapolis-based design consultancy Ideas that Kick for help extending a newly acquired natural baking mix brand into the breakfast cereal aisle.
Targeted at moms who want to provide their families natural breakfasts at an affordable price, Kick’s brand update and package design concept for Naturally Nora’s highlight authenticity of ingredients and made-from-scratch goodness.
“Nora was already cast as a baker with a conscience about what kind of treats she made for her family. Our design concept nodded at traditional grocery branding, but updated it with a more contemporary look and feel, too,” explains Kick president and brand strategist Mary Kemp. “Our visuals and messaging increase the brand’s value and equity with consumers by capitalizing on the authenticity that was the existing brand’s most relevant differentiator.”
“MOM Brands typically asks us to develop new brands for them,” adds Kick executive creative director Stefan Hartung. “Naturally Nora’s was a different kind of challenge, because a few primary branding elements were already in place, created for a different grocery category. Updating and extending those elements to stand out in the breakfast cereal aisle meant refining and redefining what attracted MOM Brands to Naturally Nora’s in the first place, always keeping in mind further extension possibilities. It helps when you have a great story to tell from the start.”
Naturally Nora’s was the seventh “shelf kicker” breakfast cereal packaging concept that Kick has created for MOM Brands in the last five years. The client was so happy with the results, Kick was tasked with updating the original packages for Naturally Nora’s baked goods, too. Cake and frosting mixes and breakfast cereals may not be shelved together in grocery stores, but Naturally Nora’s offerings in both categories now share Kick’s smart new design.
Designed by ilovedust in collaboration with 44th Hill, United Kingdom.
We worked with interior designers 44th Hill on the branding for 52 North, a London based bar and restaurant, creating large letterpress style murals to cover the walls as well as all printed collateral and products.
Designed by Fluid, Australia.
Southern Pastures is lamb country. No gimmicks, no artificial stuff. Just mouth-watering lamb – straight from the farm gate to your dinner plate. We created the brand identity, packaging and website for the SP range of products sold exclusively at Coles. The aim was to create a range of ‘vacuum packaged’ lamb that aided consumer choice. Bold colours aligned to consumer propositions such as ‘family favourite’ and ‘great entertainer’ makes navigating the category easy. The look is deliberately ‘provincial’ with handcrafted lettering and a menu style blackboard to distinguish each of the variants.
Designed by Alyssa Phillips, United States.
SchooL: Pratt Institute
I was given the assignment to redesign packaging for M&M's candies as if I had never seen an M&M before. Renaming the candies "M's," I focused on mimicking the shape of the candy in the packaging without creating something completely round. The package fits comfortably into the hand. It includes a resealable tear strip, and the corners of the package are squeezed in order to widen the opening. The countertop display utilizes the geometry of the single packages, saving space and material by allowing them to fit together.
Designed by STUDIOIN, Russia.
Team: Pavla Chuykina, Katya Teterkina, Kseniya Sazikova, Nastya Yudina, Arthur Schreiber, Roman Inkeles, Galima Ahmetzyanova.
STUDIOIN rebranded smoothie “Be true”.
Smoothie still remains strange product for Russian customers.
“Be true” did not have its own look before and borrowed it from European prototypes.
Due to that before STUDIOIN was set a task to leave previous design which was copycatted straight from world`s brand and create a new original design for the product.
The target audience of smoothie is wealthy and active young woman. We encourage her ambitions and rush to have the best and healthiest food. And that is exactly what” Be true” offers to her: the feeling of being princess who gets the most delicious things whenever she wants.
This message embodies a new symbol of brand – the crown, which is performed in a shape of splashes.
This corporative sign is made on textured paper using foil stamp method and accentuates privileges of the brand. Two corners of the label meeting together and form a fruit tree which completes the design with important infographics.
Not cheap but very tasty and healthy product grew up and became more ambitious. There is nothing left from replicating of world`s analogues. The new bottle has got an ergonomic shape and it makes the product more individual.
The product is expecting on the shelves in 2014.
Designed by Stranger & Stranger, United States.
Paperboy is about as green as it's possible to make a wine bottle. It's made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine. The bottles are rigid and strong - they're even ice bucket safe for three hours - and take only 15% of the energy that regular glass bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping. In Safeway now and available nationwide soon.